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Goal setting tips for female entrepreneurs

By Mercy Makinde   |   07 January 2017   |   2:01 am

women-in-40sThe buzzwords going around this first month of the year are Goals and Goal-Setting! Throughout the media, Internet and even in the Board Rooms, Goal setting is BIG. It’s everywhere and everyone is talking about how important it is to set your goals.

Before now goal setting was considered a masculine activity. Women relish in their ability to multi-task and get loads of things done at the same time and quickly too, so they shy away from setting clear, specific and meaningful goals. Many female entrepreneurs still have not realised the power of setting effective business goals.

To be a female entrepreneur without business goals is like getting in the car and driving around town without a clear direction of where you are going!

It is impossible to really know if your daily activities and strategies are moving you in the right direction if you do not set business goals.

Can you imagine getting in the car to go shopping without knowing what market or shop you want to go to or where they are located? That is precisely what you do when you begin your business year without a goal in mind.

Not only should you set goals for your business, you should also map out strategies on how you will achieve each goal and set deadlines. Goals should be written down and reviewed over time to ensure you are hitting your targets. Here are a few tips to help you set achievable goals in 2017.

Identify What You Want
The first real step to an effective goal setting is knowing what you want in life. As simple as that may sound if you ask many people what they want and where they would realistically want to be in a year, two years or five years, they do not have a clue. Speak to employers of labour, I’m sure they can relate!

So sit down and work out what you truly want in life, business, family, career and even leisure. There is an excellent tool you can use as guide called ‘The Wheel of Life’.

Make Your Goals Holistic
Set goals in every area of your life – Social, Family, Business, Relationships, Leisure, Spiritual and Financial Goals.

Write Your Goals Down
Write down your goals as often as you can. Our brain cannot keep a tab on all our thoughts so, Write Them Down! Remember, The faintest ink is more powerful than the strongest memory!

Keep It Simple
Do not overwhelm yourself with too many goals. You cannot change everything in a day. And everything you want in life cannot be achieved in one single year. So keep it real, keep it simple!! Take consistent action and over time, you will get to where you want to be

One Step At A Time 
Don’t get overwhelmed with goals that seem too far-fetched and unrealistic. They should be realistic and achievable. For example if you are a jewelry maker and you currently make 10 jewelry sets a week. Would it make sense to increase to 100 a week from 10? A more realistic goal would be 15-20 a week and when you achieve that you can increase again to 25 -30. In other words, set incremental goals and build the momentum. This way your Goals Will Be Achievable Or Doable.


Record Your Milestones
Track your progress and list your accomplishments as you go along. This is important because when you hit setbacks and get frustrated, your achievement so far will help you stay encouraged and focused.

Reward Yourself
Whenever you have achieved a set goal, reward yourself. This helps you to stay motivated.Clearly, from these few tips, goal setting is definitely not as complex and scary as it sometimes appears. Setting goals is only designed to help stretch you and make you grow.

Nonetheless after following these steps, if you don’t take action to execute all you have put down, your goals will be nothing but dreams or a mere wish and that doesn’t take you anywhere but leaves you worse than the person who didn’t write at all! So, take charge of your goals and focus on achieving great results. You can do it!




  • Wollepeter

    I like google’s OKR method for goal setting. It has been originally developed to set business goals, but I have made great experiences when I set up an OKR set for my personal/private goals, too.
    Its structure is pretty simple and it makes you keep your vision in mind. This is a good recap of the model: http://www.okracademy.com

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