Kwara’s film studio works on world’s first ‘Dancinematic’ series
Kwara’s Sugar Factory Film Studio will, next month, launch ‘Dancinematic Universe’, a series that combines the creative energy of music videos with the cinematic grandeur of feature films through creative dance storytelling.
A first of its kind in the industry, the pilot project in the fictional universe is titled ‘The Big Bang’.
The studio’s Creative Director Tunde Ayinla (aka StylSlayer), in a statement, said the piece of work would also introduce a unique and immersive world-building experience through a trans-media storytelling initiative to the Nigerian creative industry.
He said: “This initiative is to establish Sugar Factory Film Studios as a pioneering haven for intellectual properties and brands that want to benefit from the unprecedented blend of product placement and branded content concept to enhance the world-building of their promotional storytelling.
‘The initiative is modelled after the most innovative version of it in the world at the moment as seen in The Boys and Deadpool franchises. What makes it a first in Nigeria is the level of immersion with the specific kind of trans-media storytelling as a world-building tool.”
Ayinla lauded Governor Abdulrahman Abdulrazaq for his bold vision for Kwara and support for the creative industry.
The production comes a few weeks after Kwara won the hosting rights for the 2024 BON Awards, which brings to Ilorin close to 500 movie stars, producers, marketers, and enthusiasts.
The event is slated to be held at the iconic Sugar Factory Film Studios, a major project of the Abdulrazaq administration.
“The Big Bang project serves as an inaugural project of the Dancinematic Universe. This creates an uncontested market space in the Nigerian entertainment industry as a first of its kind with a massive pool of cross-pollinated target audience,” he added.
He said the Dancinematic Universe has initial revenue projections of N5.4 billion in its early peak period as a blue ocean project, which sets the film studio apart in the Nigerian entertainment industry.
Thousands of jobs are to be created for young people, especially Kwarans, in the creative sector, he added.
Related
Get the latest news delivered straight to your inbox every day of the week. Stay informed with the Guardian’s leading coverage of Nigerian and world news, business, technology and sports.
0 Comments
We will review and take appropriate action.