Luxury entrepreneur Ugwu Nkechinyere Obumneme, popularly known as Ms Hills, has officially partnered with Lilac Media, one of Nigeria’s leading PR and communications agencies, to amplify her story and expand her global presence.

As the founder of CMHairbyHills and GemsByHills, Ms Hills has spent over 13 years building two successful brands within Nigeria’s luxury market. Known for her disciplined approach to business and her commitment to excellence, she now steps into a new phase of visibility and storytelling.

Lilac Media, recognized for its work with high-profile talents including Gilmore, Seyi Shay, Tomike, Kel-P, Wande Coal, Do2tun, Praiz, Hawa Magaji, and several other influential figures, brings a track record of strategic storytelling and brand elevation. The agency is widely regarded as one of Nigeria’s most effective PR firms, known for shaping narratives that resonate both locally and internationally.

This partnership signals a deliberate move to position Ms Hills not just as a business owner, but as a leading voice in Africa’s luxury and entrepreneurial landscape.

Speaking on the collaboration, Ms Hills shared:
“This is an exciting step for me. For years, I’ve focused on building quietly. Now, I’m ready to share that journey with the world, and I’m confident Lilac Media is the right partner to help bring that story to life.”

With a shared vision rooted in excellence and impact, both parties are set to embark on a strategic journey that will highlight Ms Hills’ achievements, values, and future ambitions.

This partnership marks the beginning of a new chapter , one where disciplined luxury meets intentional storytelling on a global stage.