Enyineme Kelvin, a talented musician, whose passion for music has captivated audiences in Nigeria and around the world. Kelvin who is popularly referred to as Mendoo, his stage name, hails from Abia State, Nigeria. He is a modern Afrobeat artist making waves in the music business with his distinctive fusion of African and hip hop influences.
Drawing inspiration from legendary artists like Fela Kuti and Wizkid, Mendoo offers a novel perspective on the Afro music industry. His songs skillfully combine catchy melodies, enticing beats, and insightful lyrics to produce a sound that is both alluring and soulful. His music transcends borders, resonating with listeners who appreciate his unique blend of traditional and contemporary sounds.
The artist, when asked about the challenges usually faced by new acts in the industry, he stated, “One of the most pressing challenges for the new acts like myself is the fierce competition within the industry.”
In a country as rich in musical talent and diversity as Nigeria, the journey to stardom for upcoming artists like Mendoo can be both exhilarating and daunting. While the Nigerian music industry continues to thrive on the global stage, aspiring musicians face a myriad of challenges that often serve as hurdles on their path to success. From fierce competition to limited resources, navigating the complexities of the industry requires resilience, determination, and a passion for the craft.
With a plethora of talented individuals vying for the spotlight, standing out from the crowd can be a daunting task. Establishing a unique sound and image that resonates with audiences in a saturated market requires not only talent but also strategic marketing and branding efforts.
In addition to competition, Mendoo also stated that there is a “limited access to resources”. According to him, this poses a significant challenge for upcoming artists in Nigeria. From studio recording costs to music video production expenses, the financial burden of pursuing a career in music can be overwhelming for many aspiring musicians, particularly those from disadvantaged backgrounds. Securing funding for professional recordings, marketing campaigns, and live performances can be a major obstacle for artists looking to elevate their craft and reach a wider audience.
Despite these challenges, the resilience and creativity of the new acts continue to shine through, driving innovation and pushing boundaries within the music industry. Many new acts are harnessing the power of social media and digital platforms to independently promote their music, connect with fans, and build a loyal following. Artists are carving out their own paths to success and reshaping the industry landscape by leveraging technology and grassroots marketing strategies.
Mendoo notes, “It is essential for industry stakeholders, policymakers, and established artists to come together to support and uplift the next generation of talent as the Nigerian music scene continues to evolve and diversify.” He continues, “We can create a more equitable and sustainable ecosystem that empowers upcoming artists to thrive and fulfill their creative potential by fostering a culture of collaboration, mentorship, and inclusivity.”
While the road to success may be fraught with challenges, the passion, talent, and resilience of the new acts are driving forces that propel us forward in our musical journeys. Artists can collectively work towards a more vibrant, inclusive, and supportive music industry that celebrates and nurtures the wealth of talent that Nigeria has to offer by acknowledging and addressing the hurdles they face.
Mendoo continues to make this music journey a story showcasing his passion and spirit for the craft, proving that with dedication and a unique artistic vision, Nigerian artists can make their mark on the global stage.
