HugelBruder debuts portfolio in Nigerian market

HugelBruder has announced the launch of its portfolio of beverage brands in the Nigerian burgeoning wine and spirit market.

The launch was in furtherance of the brand’s drive for quality, innovation, and consumers’ satisfaction.

The colourful launch event in Lagos brought together a diverse group of industry stakeholders, professionals, influencers, and enthusiasts, who engaged in discussions on pressing industry topics.

Business Director at HugelBruder, Shyam Sundrani introduced the five portfolio brand as: Black Island Caferum, Long Rider Whiskey, Stronggo Bitters, Maxima Gin, and Potluck Schnapps. Guests were also privileged to have a sample of each of the brands.

Highlighting features of each product, Sundrani stated, “Black Island Caferum is a rum known for its rich flavor profile,while Potluck Schnapps offers a versatile spirit. As for Stronggo Bitters, it presents a distinctive blend of herbs and spices, providing a unique taste, while the Maxima Gin stands out with its smooth, aromatic qualities, crafted with a blend of traditional and modern techniques.

“The Long Rider Whiskey is designed for connoisseurs who appreciate finely aged spirits offering both single and blended varieties that reflects complexity and character”.

Each of the five brands were announced with a creative performance that blends with their district features relating unity in diversity, weaving music, dance and drama presentations.

The launch was spiced up with delivery by popular DJ Casper Sandra and other live music performances.