London Fashion Week 40th anniversary edition: PPoizn Fashion Brand steals the show with “Essor d’hiver” FW24 collection

At the 40th anniversary edition of London Fashion Week, which was held from Thursday 12th to Tuesday 17th September 2024, all eyes were on the luxury fashion brand PPoizn, led by the innovative designer Ifeoma Umenyiora.

With the city of London celebrating four decades of fashion excellence, PPoizn’s “Essor d’hiver” Fall/Winter 2024 collection stood out as one of the event’s most captivating showcases.

London Fashion Week has always been synonymous with creativity and cutting-edge design, spotlighting London as a cultural hub and a cradle for emerging talent in collaboration with Vanity Hub Africa founded by Ayobami Animashaun; a groundbreaking force that has forged a prestigious alliance with the official London Fashion Week to make a cultural statement, redefining global perceptions and Showcasing the best of African creativity on the global stage of the official London Fashion Week.

This year’s event was no different, with its digital-physical hybrid format providing a global platform for designers to make bold statements. Amidst this illustrious lineup, PPoizn delivered a masterclass in luxury fashion with their breathtaking collection, inspired by the essence of winter’s rise, which was evident in its dramatic, structured designs, plush fabrics, and masterful layering.

The “Essor d’hiver” FW24 collection exuded a wintry elegance, with the designer’s signature flair for combining opulence and functionality. Umenyiora’s use of plush velvets, structured wool, and deep winter hues paid homage to the season while still maintaining the fashion-forward aesthetics that have become a hallmark of the PPoizn brand.

PPoizn’s rise to prominence in the fashion world comes as no surprise. They previously wowed audiences at the African Fashion Week London in 2023, where they showcased their “Summer Bloom Pop Mini Collection.” This stunning array of mini dresses, designed for the modern and stylish woman, demonstrated PPoizn’s versatility and cemented the brand as a major player in luxury fashion.

“Essor d’hiver” FW24 not only proved Ifeoma Umenyiora’s keen understanding of global fashion trends but also her ability to inject cultural significance and storytelling into her designs. The collection was a celebration of London’s position as a world-leading cultural capital, perfectly timed with London Fashion Week’s milestone 40th anniversary.

London Fashion Week 2024 may have seen its fair share of established and emerging designers, but it was PPoizn’s luxurious collection that truly encapsulated the fusion of art, culture, and fashion that the event was celebrating. As the brand continues to rise, fashion enthusiasts eagerly await what PPoizn and Ifeoma Umenyiora will bring next to the global stage.