Elevate Africa and the Power of storytelling at the Africa creators summit 2025

Lagos, Nigeria – The Africa Creators Summit 2025 was a powerful platform that brought together creatives, thought leaders, and innovators from across the continent to explore storytelling’s transformative potential. Convened by Oladapo “OJ” Adewunmi and organized by Apollo Endeavor Limited and Penzaarville Africa, with support from Meta, the summit sought to redefine Africa’s narrative while empowering creators to share authentic stories on the global stage.

Elevate Africa, represented by CEO Daniel Ikuenobe and Chief Storyteller Tochukwu MacFoy (Dr. FOY), stood out as a key contributor to these discussions. The organization emphasized its commitment to amplifying African voices and fostering impactful storytelling as a tool for development, identity, and global influence.

A Spotlight on Storytelling

In a session titled “Creating Healthy, Impactful Content,” moderated by Katharina Link, CEO of Pulse Africa, Daniel Ikuenobe underscored the importance of intentionality and structure in storytelling. “Through focus and deliberate action, we amplify the signal of African creators,” he stated. “Our mission is to empower every creative on the continent to shape their future with clarity and purpose.”

Tochukwu MacFoy added a compelling dimension to the panel, advocating for equity in the creative sector. “Africa’s creators are not looking for handouts; they are looking for equity—tools, opportunities, and freedom to thrive,” he remarked. His insights highlighted the need for partnerships and authentic representation to build a sustainable creative ecosystem.

The Broader Conversations

While Elevate Africa’s contributions provided a strong focus, the summit as a whole addressed key themes shaping Africa’s creative landscape. Topics included funding creative ventures, fostering partnerships, and leveraging technology like AI and African-centric data to ensure authentic storytelling.

Panelists such as Daddy Freeze and Malik Afegbua shared their perspectives on resilience, identity, and the role of storytelling in shaping perceptions. They emphasized the potential of storytelling not just to reflect Africa’s heritage but also to inspire its future.

Discussions also tackled practical strategies, including the creation of funds to support creative spaces, documenting visionary African leaders’ stories, and improving Africa’s global image to attract investment.

Action-Oriented Takeaways

The summit concluded with actionable recommendations for the creative sector, including:
• Establishing funding mechanisms for creative spaces.
• Documenting the lives and contributions of visionary African leaders.
• Leveraging partnerships to foster innovation and collaboration.
• Crafting intentional narratives to improve Africa’s global representation.

A Collaborative Vision

As Oladapo Adewunmi, the event’s organizer, noted, “This summit is about more than content creation—it’s about curating history and shaping the future.”

Elevate Africa’s presence at the summit reinforced its role as a key player in empowering African creators. By collaborating with industry leaders, organizations, and innovators, Elevate Africa is helping to craft a narrative that celebrates the continent’s resilience, creativity, and potential.

With contributions from individuals like Katharina Link, Daddy Freeze, Malik Afegbua, and the support of Meta, the Africa Creators Summit 2025 underscored storytelling’s immense power to drive development and reshape Africa’s identity on the global stage.