Golden Terra Oil shines at 2025 ADVAN awards

“Pour Pure Love” is not a new phrase among Golden Terra Oil consumers across Nigeria.

This evocative slogan has become synonymous with the brand’s commitment to celebrating the love and dedication that mothers pour into every meal.

The Pour Pure Love campaign has transcended traditional advertising, creating a profound emotional connection with consumers that goes beyond mere product promotion.

At the heart of this campaign is the recognition of the nurturing spirit of mothers. Golden Terra Oil has positioned itself as an integral part of the bond between mothers and their families, emphasizing the brand’s role in creating meals filled with love and care. This approach resonates deeply with consumers, reaffirming the brand’s commitment to excellence.

The campaign’s success is also attributed to its strategic collaborations. By partnering with renowned cardiologists, Golden Terra Oil has emphasized the health benefits of its products, particularly the importance of polyunsaturated fatty acids (PUFA) found in Golden Terra Soya Oil, which help lower cholesterol levels and reduce the risk of heart disease. This consumer education initiative has not only informed the public about healthier cooking choices but has also reinforced the brand’s commitment to promoting heart-healthy habits.

Golden Terra Oil’s dedication to consumer education extends beyond health benefits. The brand has actively engaged with its audience through live sessions, social media campaigns, to mention a few, shedding light on heart-healthy habits and the role of quality cooking oil in reducing cardiovascular risks. This comprehensive approach has empowered consumers to make informed choices, further solidifying their trust in the brand.

The impact of the Pour Pure Love campaign has now been recognized on one of the biggest industry stages. At the 12th edition of the Advertisers Association of Nigeria (ADVAN) Awards, Golden Terra Oil secured Campaign of the Year (Silver). 2025 ADVAN Awards celebrated brands that have demonstrated creativity, impact, and consumer engagement. Golden Terra Oil’s recognition stands as a testament to its ability to connect deeply with consumers while reinforcing its position as a leader in the industry.

Reflecting on the campaign’s success, Probal Bhattacharya, Chief Marketing Officer, TGI Group, remarked, “We are incredibly honored to receive this recognition from ADVAN. The Pour Pure Love campaign is about celebrating the love, warmth, and care that goes into every meal. We’ve worked tirelessly to ensure that our message resonates with Nigerian families, and this award is both a validation of our efforts and a motivation to continue creating meaningful connections with our consumers. We are not relenting, we will keep finding new ways to engage, educate, and impact lives.”

Deepanjan Roy, Executive Director, TGI Group, also emphasized the brand’s commitment to creating meaningful impact beyond just product sales. He stated, “Golden Terra Oil has always been about more than just cooking; it’s about nourishing families and strengthening the emotional bond around every meal. The Pour Pure Love campaign embodies this philosophy, and receiving this recognition at the ADVAN Awards is a proud moment for us. It reaffirms our belief that when a brand speaks to the heart, it creates lasting connections.”