Suss Ads partners Transmit on new market solution

Suss Ads, a global marketing, communications and technology agency, has partnered with Transmit, a Nigerian-based adtech, to provide marketing tech innovations for African markets.

Renowned for its data-driven marketing and tech-enabled solutions, Suss Ads has expanded its African footprint through its partnership with Transmit to redefine Africa’s advertising landscape.

The innovation provides advertisers with integration of radio and television advertising programmatically through the Suss Ads integrated advertising platform.

The partnership was formalised in Lagos, during an event at the Vault Social House, bringing together key industry stakeholders from Kenya and Nigeria to mark the pivotal moment for the two tech marketing giants.

Driven by market insights and Africa’s immense media opportunities, the game-changing partnership leverages adtech and innovation to enhance integrated media and advertising capabilities.

Nigerian brands can now seamlessly connect with audiences in Kenya by running radio ads alongside the Suss Ads Programmatic Platform, which reaches over 63 global markets.

“Our mission is to elevate brands through impactful marketing solutions and this partnership exemplifies that commitment,” said Managing Partner at Suss Ads, Dennis Maina.

Transmit CEO, Femisire Ajayi, emphasized the far-reaching impact of the partnership on advertising:

“We are excited to join forces with Suss Ads to create unparalleled opportunities for advertisers in Nigeria and Kenya. Our shared vision is to provide brands with seamless, tech-enabled solutions that maximise reach, engagement and efficiency,” Ajayi said.