Cherie Noodles unveils Ali Nuhu, Aishat Aliyu Tsamiya as Brand Ambassadors

Cherie Noodles, a product of Olam Sanyo Foods Ltd, has signed Kannywood stars, Ali Nuhu and Aishat Aliyu Tsamiya, as its Brand Ambassadors. They will both be the face of the Noodles in all brand communication.

Ali Nuhu, a Nigerian actor, producer, director, dancer and scriptwriter. Referred to in the media as the “King of Kannywood”, “Sarki Ali” or “King Ali”, has appeared in hundreds of Hausa Language and English Language films, and earned numerous accolades than any other actor in Kannywood.
Aishat Aliyu Tsamiya is a household name in Kannywood. She has featured in many superhit films and earned number of awards.

While speaking about the signing, Marketing Manager of Cherie Noodles, Bola Adeniji, stated, “Both Nuhu and Tsamiya are exceptional actors, who are very popular and aspirational in Northern Nigeria. Cherie Noodles with its Chicken Pepper Soup and Classic Chicken variants is the favourite Noodles in northern part of Nigeria. This partnership will take brand Cherie to new heights.”

Also, commenting further on the appointment of the Brand Ambassadors, Adeniji said, “We will be engaging these celebrities on different platforms for our brand in the Northern markets. We urge all Cherie consumers and fans of both stars to get ready for an amazing time ahead.”

While speaking on her association with Cherie Noodles, Tsamiya said, “Cherie Noodles has been my family’s favourite Noodles and I feel great to be associated with a brand which I eat regularly”

“This is a special day for me”, said Nuhu. “My entire family is a fan of Cherie Chicken Pepper Soup Noodles, that’s why I feel so excited to represent Cherie Noodles. I urge my fans to eat Cherie Noodles and enjoy its exceptional taste.”

Cherie Noodles entered the market in 2008. It has three variants – Chicken Pepper Soup, Spicy Chicken and Classic Chicken. They are available in 70g, 100g and 120g packs.