IMC players discuss advertising, power of Nigerian story at summit

Imbued with the passion to massively accelerate growth in Nigeria’s marketing communications industry and propel all-round relevance in the country’s development, brand analyst and journalist, Goddie Ofose, will on March 6 host an industry evening summit with the theme, “Advertising and the Power of the Nigerian Story”.

Event, which holds in Ikeja, Lagos is expected to have as special guest of honour, Gboyega Akosile, chief press secretary to Lagos State Governor, Mr. Babajide Sanwo-Olu.

Chief Creative Officer, Noah’s Ark Limited, Mr. Lanre Adisa will present the lead paper while members of the panel include Mr. Onyekachi Onubogu, CEO, Frutta Juice and Services; Mr. Amaechi Okobi, Group Head, Communications and External Affairs, Access Bank Plc, Mr. Emeka Oparah, Vice President, CSR and Communications, Airtel Nigeria, Mr. Martin Mabutho, Chief Commercial Officer, Multichoice Nigeria, and Mr. Jaiye Israel Opayemi, chief executive officer, Chain Reactions/ president, Public Relations Consultants Association of Nigeria,

Others include Dr. Felix King Eiremiokhae, chief executive officer, Oracle Experience/convener The Startups Africa, Mrs. Ijedi Iyoha, acting Registrar/CEO, Advertising Practitioners Council of Nigeria (APCON), Mr. Odion Aleobua, CEO, Modion Communications and Mr Lekan Lawal as the moderator for the segment.

The event, according to Ofose, is designed “to bring together industry leaders that I have interacted with over the years in the quest to rev up conversations that will move the Nigerian Marketing and Communications industry forward.”

Ofose also believes that with theme of the night, stakeholders will explore the overriding engagement benefits derivable in deepening the Nigerian social-cultural content in advertising.

A yearly event, the programme will attract stakeholders in Nigeria’s marketing communications industry, corporate organisations, young practitioners and students from selected universities and other higher institutions in the country. The convener said weaving the conversation around the Nigerian story would not only deepen the evening’s conversation but equally throw up ideas that are expected to bolster the corporate image of brand Nigeria and raise the national consciousness of industry players.