The Balvenie officially launches in Nigeria
The Balvenie Single Malt Whisky has officially made its debut in Nigeria.
The two-day grand unveiling events took place in Abuja on July 30, at the Transcorp Hilton, and in Lagos, on August August 2, 2021 at SLoW Restaurant Victoria Island. With this launch, The Balvenie joins the luxury whisky category in Nigeria.
The events brought like-minded individuals together who exclusively experienced the Balvenie Whisky for the first time through tastings and cigar pairings, alongside a variety of fine cuisine and whiskey-infused cocktails.
The guests were treated to flawless performances from foremost singer, Ric Hassani, followed by an electric performance from Johnny Drille, as well as special sets from the eclectic soul music band, The Blues Project that had everyone dancing all night.
East USA Brand Ambassador, The Balvenie, Naomi Leslie, who joined the celebration virtually, offered insights to what makes the Whisky special. Speaking about the launch, Country Manager Nigeria, William Grant & Sons, Frances Nwosa, said: “The Balvenie embodies unparalleled mastery and skill in the art of whisky making, having an incredible depth of flavour that is rich, luxuriously smooth and underpinned by a distinctive character. These unique features are attributable to centuries-old craftsmanship. Its distillery has been handcrafting whisky for more than 125 years and is made from casks that have stood the test of time.”
The Balvenie was engineered by 76-year-old Scottish Malt Master David Stewart who dedicated the last 54 years of his life to the Scotch whisky industry, receiving a Member of the order of the British Empire (MBE) award from her majesty, Queen Elizabeth II in 2016. He is renowned all over the world for his groundbreaking work particularly around ‘cask finishes’ for The Balvenie and quite a number of award-winning whiskies enjoyed and adored by drinkers all over the world.
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