Traction partners Triciabiz on YouTube series 

Africa’s MSMEs growth firm, Traction, has partnered Triciabiz on a Youtube series to support African business ecosystem. 

The Youtube series titled “How they did it”, details the growth stories of African businesses and features entrepreneurs succeeding in various sectors while highlighting key lessons for business owners.

The startup and business scene in Africa has experienced incredible growth in recent years, which is partly a result of several significant interventions by stakeholders to enable entrepreneurship and innovation in local ecosystems. 

Traction and Tricia Biz’s collaboration hopes to shed light on the work entrepreneurs are doing in their businesses and, in a sense, build on the work done and set a framework for prospective entrepreneurs.

The season one, which was launched recently contains 12 episodes of interviews and stories from business owners such as, So Fresh, McDan Group, Mai Atafo, amongst others.

  Convener of the Series, Tricia Olufemi-Olumide (also known as TriciaBiz) said “The desire to share our stories is growing, and this series attempts to address this. The Youtube series is designed to motivate and inspire people to see that success can emanate out of Africa and to give them fuel for their respective journeys.”

Co founder, Traction, Dolapo Adejuyigbe, during the launch of the Youtube Series said “To give more impactful support and bring visibility to the startup ecosystem in Africa, there is a need to tell our stories. Different kinds of businesses provide varying services, and the context differs on this continent when building and running a business, and our partnership with Tricia is a reflection of our vision to provide not just innovative payment solutions and business tools to business owners, but also information on how to navigate the highs and lows of business. I am particularly excited about this collaboration and how it would lay the foundation for deeper interactions between the ecosystem and big global tech players.”