Cultural advocate, storyteller and writer, Chidinma Ifunanyachi has released a new book titled, ‘The Importance of Names’ targeted at promoting identity, culture and confidence in children. The Nigerian-British artist is using her talents to champion heritage and healing, crafting works that resonate deeply with audiences both at home and across the diaspora.
Speaking at a recent Children’s Day event at Lufasi Park, she said, “this book celebrates African identity and instills confidence in young readers.” Having inspired over 2,000 children to embrace environmental sustainability and cultural pride, she noted, “we planted trees, talked about recycling, and most importantly, celebrated identity.”
Her message extends far beyond Nigeria. At Fairview Christian Academy in Los Angeles, Chidinma engaged students in meaningful conversations about cultural pride. “The kids were full of questions and pride. It was one of the most meaningful days of my career.”
The book’s protagonist, a child grappling with embarrassment over their traditional name, embarks on a journey to understand its profound spiritual and ancestral significance. With vibrant illustrations, cultural symbolism, and teachable moments, ‘The Importance of a Name’ serves as a bridge for African children and anyone who has ever felt “othered.”
She further said, “There are teachable moments ideal for classrooms and storytime, the book includes discussion prompts and a pronunciation guide for African names. The book has an interactive power. At the back of the book, children are invited to write the meaning of their own name, drawing direct connection between story and self.
Chidinma reflects on her proudest moments: “Seeing a child say their name with confidence after reading my book, that’s why I wrote it.” Despite beginning her career in education, she found her true calling in creative expression.
Her debut short film, Violated, delves into trauma and survival with raw honesty, garnering over 100,000 views on YouTube. She has since created works like The Otherside, a poetic meditation on grief, and Ada’s Voice (upcoming), a story of a Nigerian girl in London finding strength through poetry. “Each film reflects the complexity of African identity, especially for women. There’s power in showing Black women as more than strong. I want to explore our joy, tenderness, and becoming.”
Focused on not just telling stories, she’s carving out space for others to share theirs. Her future goals include launching a mentorship programme for young Black writers and writing a series of children’s books that reimagine African folklore. She’s also dreaming big; delivering a TED Talk, winning a BAFTA or African Movie Academy Award, and creating an animated short inspired by Yoruba moon myths. “For too long, our stories have been filtered or flattened. I’m here to tell them in full colour.”
