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Childcare receives boost with new App

By Ijeoma Thomas-Odia
26 June 2021   |   1:29 am
Mothers especially career mums with breastfeeding babies who leave their kids with caregivers and need to keep tab with their little one’s eating and sleeping routine, or register signs that helps keep track of developmental issues....

L-R: Nnenna Okekearu, Executive Director Enterprise Development Center; Solape Akinpelu, Founder HerVest; Titilayo Medunoye, Founder Milky Express and BabyRoo; Ifedayo Durosinmi, Etti Founder AGS Tribe and Chioma Ogbudimkpa, Founder Red Button at the launch of Babyroo app in Lagos.

Mothers especially career mums with breastfeeding babies who leave their kids with caregivers and need to keep tab with their little one’s eating and sleeping routine, or register signs that helps keep track of developmental issues, can now have a sigh of relief, with the Babyroo application.

For Lactation consultant, Titilayo Medonuye this will bring ease and help mothers, fathers and their nannies navigate effectively while caring for their babies. It will help especially career and working mothers track babies’ development and doctor’s appointment and is the first step in bringing technology and health care together especially for families.

“One thing technology does is to make it easier to serve people and so we thought of how we can give lactation consultation to people without a physical or phone conversation, hence the app. We further decided to include other concerns of mothers’ asides breastfeeding.

“We also look at it from a doctor’s perspective, because when you visit the hospital, a lot of mothers would have lost track of vital details when the doctor asks specific questions; the app will help you document these information, so you can better help the doctor with diagnoses as the baby cannot talk.”

Speaking on the challenges of running a business in Nigeria, Medonuye said, “doing business in Nigeria is not easy but we keep pushing because we have a goal, which is to support more women to raise their children and have peace of mind knowing that they can focus on their work and other commitments, has been the drive.

“Another challenge we face is the myths people share around breastfeeding and so we first have to break those barriers to help us achieve our goal of ensuring that mothers breastfeed or bottle feed their babies to be healthy.”

Advising mums, she said, “they should know that they are doing their best, nobody can parent your child for you better than you would do because everything that you do is because of your children. So know that you are doing your very best and give yourself a pat on the back.”

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