Tennie Oyewole, building brands, breaking barriers in entertainment

In the evolving digital content creation and entertainment world, few names stand out as prominently as Tennie Oyewole , fondly called “Miss Tennie”. As a talent manager, project manager, brand strategist, and entertainment consultant, Mss Tennie has become a central figure in Nigeria’s digital economy, steering some of the most influential creators in sub-Saharan Africa and shaping the industry’s future.

At the heart of Ms Tennie’s success is her ability to identify, nurture, and propel digital creators to new heights. Her roster includes some of the biggest names in the space: Softmadeit, Beauty Goddess, Kingbeerah, Crispdal, Purplespeedy, Rinaboyxx, Kamtony, Iremide, EnduranceGrand, and Abikeshugaa. These names might be familiar to anyone who has spent time on TikTok or Instagram, but behind their viral content and massive followings is oluwateniolami’s strategic guidance.

Her approach to talent management is rooted in a deep understanding of the digital landscape, coupled with a keen sense of aligning creators’ brands with more extensive business opportunities. Every year in December, she organizes “Time out with Tennie (TOWT) an event that brings together industry leaders, friends, brands, content creators, and fans to network and have fun. This dual focus has allowed her to craft bespoke strategies for each talent, ensuring they grow their audiences and monetise their influence in sustainable ways.

Ms Tennie’s influence extends beyond talent management. As a project manager and entertainment consultant, she has managed some of the country’s most successful events, including Trenchfest Ibadan and most of TikTok’s physical events in Nigeria. These projects highlight her organisational prowess and her ability to create platforms where digital talents can thrive and connect with their audiences on a deeper level.

Working with major brands such as Chocolate City, SoMe solutions, Blanche Aigle Communications, Sprite, Letschat, Itel, Unicaf, Pepsi, TikTok, Mavin Records, Dapper, The Plug, MTN, OneRPM, Martell, Livespot, and GTCO, Oluwaeniolami has consistently demonstrated her ability to bridge the gap between corporate entities and the vibrant world of digital creators. Her work has facilitated numerous collaborations that have benefited the brands involved and elevated the profiles of the talents she manages.

In addition to her extensive work behind the scenes, she is recognised as a thought leader in her industry. Her insights into talent management, content creation, and brand strategy are highly sought after, making her a go-to expert for those navigating the complexities of the digital economy.

As a fashion influencer, she brings a unique blend of style and substance to her personal brand, inspiring others with her impeccable taste and a keen eye for trends. Her ability to seamlessly merge her fashion and digital strategy roles underscores her versatility and the breadth of her impact.

Tennie Oyewole is more than just a Talent manager; she is a driving force behind the scenes, ensuring that Nigeria’s digital creators are seen and heard globally. Her work continues to push boundaries, setting new standards for what is possible in the intersection of digital content, brand strategy, and talent management.