Itohan Asibor is the Founder and Director of Bluberry Confectioneries Inc., a premium cake and dessert company with roots in Nigeria and expanding in Canada. A certified master sugarcraft artist and seasoned business coach, she has trained with renowned confectionery experts like Ron Ben Israel and Buddy Valastro, earning prestigious certifications such as PME Master Baker (UK).
Through The Cake Faculty, Itohan mentors aspiring bakers, empowering entrepreneurs across Africa and the diaspora. Her work with the Cherie Blair Foundation for Women in Business further extends her impact globally, offering structured support to women-led businesses. Itohan holds a degree in Pharmacy from the University of Benin and is a director at Antigua Pharmacies Nigeria Ltd. She is also an advocate for autism awareness, organizing charity cake auctions and educational seminars on early diagnosis and intervention. A passionate entrepreneur and mentor, Itohan’s journey is a testament to the power of purpose-driven business, inspiring others to turn their passions into lasting legacies. In this interview with Esther Ijewere, she shares her story.
The Defining Moment Behind the Birth of Bluberry Confectioneries
I have two of what I like to call my “AHA” moments. The first happened when I baked some cakes and took them to a bank to sell, and they sold out within minutes. I honestly underestimated how well they would be received. That moment marked the beginning of Bluberry Confectioneries. The second “AHA” moment occurred during a business school class. The facilitator used my business as a case study to teach operational excellence. I was stunned. It made me realize that what I considered a side hustle had the potential to generate millions and create real impact. That revelation made me decide to become more intentional and take the business seriously.
Navigating the Career Transition from Pharmacist to Baker and Business Coach
Baking started as a side hustle while I was still practicing as a pharmacist. The transition felt natural, a seamless progression from helping people get better through medication to helping them celebrate life’s special moments, and now, to helping others achieve their dreams.
Why Mentorship Matters So Deeply
I see mentorship like passing the baton in a relay race; when one wins, we all win. I’ve personally grown from being mentored and believe it has helped shape who I am today. Mentorship bridges the gap between knowing and doing. We need more positive female role models—authentic examples to inspire the next generation.
Women Who Have Most Inspired My Journey
The first is my mother. From her, I learned resilience, marketing, and how to juggle the many roles women play. Secondly, Mrs. Ibukun Awosika. I love listening to her speak; she epitomizes what success looks like in every sense. She gives me a clear picture of what is possible for a Nigerian woman like me. Lastly, my close friends. They may not be celebrities, but they are my everyday heroes. Watching them navigate life’s ups and downs and still come out strong inspires and strengthens me.
How My Childhood Fueled My Passion for Creativity, Business, and Service
I had a wonderful childhood. My parents emphasized education, but also gave us room to explore other interests. I was introduced to books at an early age, and they shaped my imagination and entrepreneurial dreams. Growing up in a home that valued service to others made it natural for me to want to do the same.
A Lesson from Training with Industry Legends
One of the most important lessons I learned from legends like Ron Ben Israel is the power of excellence. You can be in a tiny corner of the world, and your excellence will attract royalty to you. Even when I was just a home baker in Asaba, Nigeria, I was committed to creating world-class baked goods. That mindset was key to our growth.
Balancing Entrepreneurship, Mentorship, Advocacy, and Motherhood
Balance is tough, the scale will always tip. I manage my priorities as needed. Some days I work long hours; other days are solely for family. Planning ahead, prioritizing, and outsourcing when I can have been essential. My faith in God and the knowledge that I’m walking in purpose keep me grounded.
Why I Advocate for Autism Awareness
I have a personal experience with Autism, and thankfully, I experienced how much of a difference early intervention and access to resources and experts made in the prognosis. There are a lot of parents who are somewhat ignorant about what to do when faced with a diagnosis of Autism, and issues like poor healthcare infrastructure, cultural biases, stigmatization etc, lead to these children not getting the help they need early enough. There’s still a lot to be done in Nigeria regarding Autism. I advocate for increased awareness and acceptance of Autism through educational seminars. I am also part of an international collaboration of Sugar Artists who raise awareness for ASD through cake designs inspired by art from artists on the Autism spectrum.
One Piece of Advice to Young Women Starting Out
Know what drives you. Understand your “why.” While many of our stories may sound similar, your journey is uniquely yours. Don’t compare yourself to others. Focus on your purpose and stay consistent.
What Makes Itohan a Woman of Rubies
A Woman of Rubies is inspiring. She is authentic in her purpose and committed to pulling others up as she grows. That’s me.
