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IWD: Firm empowers women through direct selling

By Jesutomi Akomolafe
12 March 2022   |   2:44 am
To mark the International Women Day Celebration (IWD), QNET, a global e-commerce based direct selling company, has moved to empower Nigerian women through entrepreneurship

To mark the International Women Day Celebration (IWD), QNET, a global e-commerce based direct selling company, has moved to empower Nigerian women through entrepreneurship and the provision of knowledge on direct selling.

QNET’s Regional General Manager for sub-Saharan Africa, Biram Fall, said the move was to equip women with the right tools, which will enable them to thrive in entrepreneurship.

He stressed that the 2022 IWD celebration, themed: ‘Break the Bias,’ highlighted the importance of training, mentorship and education of women on valuable skills and knowledge they should apply in their direct selling businesses.

According to him, direct selling is providing opportunities for women empowerment in Africa and the world, as a majority of women- compared to men-take up the model to boost their income generation.

He said: “Direct selling allows one to become an entrepreneur with little to no investment made, and allows for flexibility in time and space, and a simplified work process.

“As a result, the model provides equitable access for women across different ages, education and social backgrounds, and requires honest and hard work to thrive.

“Women power the sector, with the World Federation of Direct Selling Associations (WFDSA) indicating that an estimated 74.4per cent of direct selling representatives across the globe are women.

“Direct selling is providing Nigerian women with the valuable opportunity to balance professional and personal lives on their own terms; while enabling them to overcome barriers that often keep them from entrepreneurship – such as a lack of capital, time and skills.

“Through our training, we ensure that our independent representatives, who are majorly women experience hands-on learning and grow their networks too.”

Fall added that the training enables women to contribute to their households and the economy while serving as a viable platform for upskilling and reskilling.

While shedding light on the flexible working hours offered through the direct selling model, fall said, the direct selling business model provides women with the freedom to choose where they work from and when they work.

“The provided flexibility of working hours, unlike nine to five corporate jobs, have enabled women in the direct selling industry to work as desired, thus allowing women to walk the fine balance between work and personal life,” he added.