Metrowoman entrepreneur of the week: Yetty Williams
Yetty Williams is the founder of LagosMums, a resource for mothers, parents and caregivers on raising children in the 21st Century.
LagosMums is the first Nigerian parenting website dedicated to offering a one-stop destination for parents in Lagos, Nigeria and the Diaspora.
It has become a trusted platform for companies and brands that offer products and services focusing on mums and their families.
The community has come to trust LagosMums for recommendations on everything from work life balance strategies, to the best bank account for their children or the preferable brand of diapers.
Yetty has over 15 years work experience spanning financial services, oil and gas, real estate, consulting and digital marketing.
She has a Bachelor of Science in Economics and a minor in Mathematics from the University of Pittsburgh, and an MBA with a focus on strategy from the Yale School of Management.
Yetty is a certified life coach and a Neuro Linguistic Programming (NLP) practitioner.
She is a social media/online editor award winner (ELOY Awards) and consults with SME’s on their digital media strategy as well as crafting winning campaigns for multi-national clients.
Lagosmums is a social enterprise that provides a one-stop destination for mum’s, parents and caregivers especially parents based in Lagos and Nigeria.
Raising children in the 21st Century needs parents to be intentional and the platform provides the resources for parents on the journey.
It also holds parenting conferences annually that brings parents and experts in the field together.
By Jean Nnoli
What ignited the spark in you to start this new venture?
I call myself a Google warrior and I found that there was not a lot of information for me as a new mum.
I thought it would be a great idea to have a website that would provide relevant information for me as a new mum here in Lagos.
I also felt there would be value in a community of mum’s supporting each other.
How did you build a successful customer base?
Identifying my niche early was very helpful. When you are consistent you build a community.
I am known as a trusted resource for parents and provide useful information and resources when it comes to parenting.
In addition, I offer a platform for companies who desire to advertise their products and services to mum’s and their families.
How do you go about marketing your business?
We market via social media and our huge database of clients and customers. Word of mouth is also very effective.
How did you arrive at the name of your company?
The name LagosMums came about from a desire to offer a community and support for moms in Lagos.
While a lot of the information is relevant to parents anywhere in the world, there is a lot of information that is relevant locally such as where to go over the weekend, schools in specific areas etc.
What book has inspired you the most?
Think and Grow Rich by Napoleon Hill, it transformed my thinking about what it means to create true wealth, the power of your network and the influence the people you spend time with have on you.
What has been your most successful form of marketing?
I have built my business solely via digital media.
My team knows there is nothing like a stupid question and everyone is expected to suggest new ways to do things.
We also do a lot of analysis to ensure what we are doing is effective and providing value.
In one word characterise your life as an entreprenuer
Where did your organisation’s initial capital come from?
My seed capital came from my amazingly supportive husband.
To who do you most attribute your success?
I call God my CEO and I am the COO who gets our strategy implemented! There is no better leader.
What motivates you?
The desire to do my best and fulfill what I believe is my calling with passion.
What are your hobbies?
My hobbies include listening to podcasts or music. I also love doing adult Connect the Dot6.