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My encounter with Facebook ads changed my life – Danielle Holmes


Not all success stories started on a good footing. Most often than not, they started at the ebb of one’s life. Many would have to have tasted the bitter pill of defeat or failure until their blue sky turns white with silver lining. Same goes for African-American Danielle Holmes from Philadelphia, Pennsylvania who had her life crashing down before the great discovery that changed her life.


Danielle Holmes is a self-made entrepreneur who has become something of an authority on running ads on Facebook and Instagram through her company, Digital Black Blueprint which she founded in 2019. But her journey was not paved with gold. It was a rough journey that could have taken a turn into disaster.

“I started entrepreneurship in 2013 by getting started with an MLM company that eventually went down in Feb 2015. That’s where my first taste of selling online came from. When the company went down, I had no other income. For months, I was in limbo not knowing what to do. By June I was down to my last $650. I chose to start an online business instead of pay my rent (also $650). The first 2 years were tough until I learned how to run ads on Facebook and Instagram. In the third year that store made me a millionaire. Making my first million in 9 months. I went on to make 2 more online stores since then, I decided to teach ads, the skill that changed my life so dramatically. I knew others needed this information,” she reveals in a recent interview.

She also dropped out of RN school twice and failed out the third time in her first semester. Not that she wasn’t smart enough, as she said, but the third time she went, she had her business. So, instead of being in class focusing on the work she would be in the back, building email marketing campaigns, editing her website etc.

She would record the lectures and made plans to listen to it when she had time but never got around to doing that. When it was time to take the test she hardly ever knew what the answers were. By the time she took her final she failed. But her gain is that she learned how to run ads a month later.


Danielle Holmes, 30, graduated High School, finished CNA school. She attended LPN school and RN school where she dropped out twice.

She paid the price for her newfound calling but says she’s happy living her dream. Not only by smiling to the bank but also by impacting others what has brought financial independence her way.

According to her, sharing what she knows with others to discover financial independence became a burning desire, passion and ultimately a new vista in her business development. In helping others more fortune found her home a place to nest.


“I got the idea from wanting others to feel the feeling of being financially free and independent. Everyday I’m grateful, thankful and happy. Every single day. And to know that I could help others be free, financially, made me want to put a course together to really change peoples lives and give them the information I had that changed mine,” she narrated.

“My mission is to provide tools to the beginner or advanced entrepreneur that will assist in growing their business. I aim to inspire simple and complex thought processes in the way that they approach and navigate the marketing world as it relates to e-commerce and their businesses. My vision is to build a fundamental and advance course that can significantly increase the sales of the everyday entrepreneur,” she added.

She founded her company, Black Digital Blueprint, on the core values of integrity, ethic, honesty, transparency, trustworthiness, and accountability.

She was raised by a single mom, no child support, no support from grandparents, aunts or uncles. It was just her mom and 3 older sisters. She was the youngest.


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