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Toni Payne: I decided to go into photography fully after I left the music industry

By Esther Ijewere
25 September 2021   |   3:04 am
Someone once said a great photograph is one that fully expresses what one feels, in the deepest sense, about what is being photographed.

Toni Payne

Someone once said a great photograph is one that fully expresses what one feels, in the deepest sense, about what is being photographed. Being a photographer avails you the opportunity to see life through other people’s lens of understanding.

Photographers and artists constantly have the nudge to create magic through their work, and that’s exactly what Toni Payne is doing through her Toni Payne Photography brand. Giving life to objects she captures with her camera.

Payne wears many hats and has taken her talent to different sectors; from managing some of the biggest names in the entertainment industry, directing music videos, expressing her thoughts through poetry, to being an award-winning photographer. The media personality and entrepreneur enjoys working with still and moving images to create visual masterpieces.

Holding a degree in Video Digital Art, her love for the arts dates back from her childhood days. A creative mind, who is also not shy about addressing controversial topics, Toni Payne has morphed over time into a vibrant entrepreneur and entertainment icon. She has set a high standard and a great work reputation for herself in the entertainment industry.

Though her journey has not been particularly smooth, she is still winning at life and living her dreams. She shares her inspiring story and passion for visual art in this exclusive interview with Esther Ijewere.

Childhood Influence
I WOULD say yes; my childhood did prepare me for what I do now. Being creative was not frowned upon. We were forced to choose to be a doctor, lawyer, but my upbringing was liberal in that sense and a career in the Arts was not seen as a bad thing.

Inspiration Behind Toni Payne Photography
Asides Toni Payne Photography, I also run a commercial photography business called Osha Creation. I studied video digital arts at the university; I have always had a thing for visually documenting still or moving images. I decided to get fully into photography after I left the music industry. I am a creative person whose mind tends to run at full speed, so, I needed an outlet and found that going outside with my camera calmed me down, and coming up with different photographic creations made me happy.

I always say photography saved me because, at the point when I took up photography, I wasn’t sure what to do with myself career-wise. I knew I did not want to go back to music, I also knew it had to be something I am passionate about and enjoy. So, I chose photography and it’s been the best choice I’ve made.

The Journey So Far
It has surprisingly been great. When I started my business, they said it takes a while to build customers, especially because I am starting from scratch where no one knows my work or me. Within six months, I had my first few clients and it has been non-stop since.

I enjoyed commercial photography and knew it would pay the bills, but my dream was to create Art using photography as a tool and positioning myself as one of the best Visual Artist Photographers of our time.

Managing Some The Biggest Names In The Entertainment Industry, My Make-Up Line And Goals
If I ever decide to go back to music, the money must be right. I did things back then because I had a passion for it, but quickly found out that sometimes, it is best to invest in yourself and your talent. The makeup line, heck yeah, I would; it takes a lot to own a makeup line. I was young and excited and had put so much money in and when I decided to uproot my business in America to come to Nigeria, it wasn’t a smart move.

I believed in the country and was just excited to be able to do something like that there. If I were to do it again, I will stay put here in LA and just let it trickle down to Nigeria via distributors and retailers.

How I Manage And Maximise My Talent
I create almost daily. I am no longer in school, but I am still learning every day. The skills I learned in school are helping me today with my photography. These are lifelong skills that can be applied to so many things. I am still growing, so definitely, I plan to use my current knowledge and soon-to-be-acquired knowledge to advance my growth.

Long-term Goal
I want to be a household name in the Art industry. I want my work in homes and I want owners of my work to be proud to say they own it. All my works are limited pieces, so for collectors, it’s valuable. I want to bring artistic value to the table and hopefully also groom future artists.

Rising From The Ashes Like Phoenix After A Period Of Adversity
I always ask myself this question. Like, how did I even survive that episode, because every time I look back, I am baffled at how I did not break down? I think I drowned myself in my work; I stayed busy and that helped a lot.

Also, I have an amazing family. My family supported me the entire time and made sure I was very ok. I also think God doesn’t give you what you can’t handle. We might all be faced with trials in life to test us; I believe that was my test. I am glad I stayed graceful through it all, because today, I can hold my head up high and say nothing to myself. The strength that I got from dealing with that has also prepared me for the beautiful things that are coming my way now.

Achieving Work-Life Balance As A Single Parent And Career Woman
It means getting up and just getting things done. I try to do a to-do list, but my day also has to be scheduled around my son’s schedule. It can be hard balancing time because it feels like there are never enough hours in the day, but I do my best. The only issue I have is that I hardly get enough sleep.

Lessons from some of my life challenges
Protect your peace. Don’t trust anyone 100 per cent. Those who claim to love you can harm you, so stay vigilant. Stay graceful and work hard. Never let people’s opinions of you affect you or your daily bread; they will move on to the next topic soon enough.

Trust your heart and stick to your convictions. One million people will give you advice, but always remember that the only advice that matters is the one your heart gives you because it’s you that will have to live with your choices. Be a good person and trust God

Being A Woman Of Rubies
I am resilient, strong, and passionate.

Other Projects And Activities?
Right now, I am 100 per cent focused on the visual arts. I spent the majority of my career doing one million things at once. This time, I just want to enjoy what I am doing and focus on growing it. I have chosen it to be my career legacy, so it requires my full attention.

Three Women Who Inspire Me And Why
My grandma, my mum, and my aunts (more than three lol); I see how they go about their daily grinding and living and loving and that inspires me.

One Thing I Wish To Change In The Entertainment Industry
Structure. I believe it lacks proper structure, but I guess these things take time.

Upcoming Project
I recently launched an NFT Collection called Still Life with Food, a collection of digital food photos reminiscent of works from old masters like Picasso. It is also available in prints. I am having talks with a group about bringing my art to Nigeria. The prints are made on metal and are just gorgeous. They are limited edition, so if you own one, you and less than 100 people in the entire world will own any piece you purchase.

If I could turn back the hands of time
I would have started photography earlier and I would have put all the energy I put into music into my own personal work.

 

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