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Why Amazon Delivery is catering to the needs of widows – Mercy Makinde

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CEO of Amazon Delivery Mercy Makinde (C) and her team.

In the last few years, the Amazing Amazon Initiative has empowered over 20, 000 Nigerian women and school children through collaborations with corporate and government entities.

The Lagos-based women-centric organisation has been providing financial literacy, empowerment and child protection expertise to women in different states in Nigeria.

It recently launched a logistic and delivery arm, Amazon Delivery, with proceeds from the business aimed at providing help for women and children in need.

“Proceeds from our Amazon Delivery help our NGO to look after and empower victims of abuse and violence,” the founder of the Amazing Amazon Initiative and chief executive officer of the Amazon Delivery Mercy Makinde said.

“We cannot always rely on donors to give us all the money that we need every time. Of course, we need donations, but starting Amazon Delivery also offers a practical way of helping our women see how they can start their businesses. There are a lot of women out there who need our help.”

Amazon Delivery initially started with delivery in Lagos and its environs. It, however, scaled its operations to include nationwide and international deliveries.

“We realised that there are a lot of people in Nigeria who want to send different items to their friends, families and associates outside Nigeria. We plugged ourselves into that space even though there are big players there,” Makinde said.

“But we offer our customers competitive rates and excellent services by leveraging on technology. We ship to UAE, Australia, China, the United Kingdom and the US.”

The business is not without its challenges. Makinde, a seasoned entrepreneur herself, said her team is motivated to see that whatever success the delivery service has enjoyed since it started operations in May is not eroded.

“We owe that to the women and children that Amazing Amazon Initiative provides help to directly or indirectly,” Makinde said.


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