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Zainab Wadada Ahmed


Zainab Ahmed is the Founder and Creative Designer of Ruba Couture and Fabrics, a Nigerian fashion company that has its base in Abuja. She’s a Bachelor of Arts Graduate from the University of Maiduguri.

She has worked in both private and public sectors. She’s currently a Director at Idelta Limited, an ICT company based in Abuja and seats on the board of trustees of Semperfi Childcare Initiative. She’s happily married.

What problem do you solve?
Making clothes, selling clothes and fabrics is solving one of the three basic human needs. (Food, shelter, clothing)


What drives you?
Independence. The hunger to have a legacy of my own, creating something from nothing or very little.

What are the three most important skills an entrepreneur should have to succeed?
Patience, Passion and Innovation.

How do you deal with failure?
Failure is a lesson and most times a blessing in disguise. You keep your chin up and pursue your passion.

What is your typical day as an entrepreneur like?
I take my son to school, attend to my husband and home, then I dive into my business activities. The happiness and tranquility of my home is my number one priority.

What motivates you?
Not wanting to fail and disappointing those who look up to me, especially my Dad who is my number one cheerleader.

What is your definition of success?
Empowering people. Touching lives positively with what my hands have built.

In this article:
Zainab Wadada Ahmed
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