Revolutionizing Real Estate: How AI and VR are shaping future of product design

The real estate industry, once driven by traditional practices and face-to-face interactions, is undergoing a seismic transformation. Today, emerging technologies like Artificial Intelligence (AI) and Virtual Reality (VR) are not just tools—they are becoming the backbone of modern real estate. They are revolutionizing how properties are designed, marketed, and experienced, creating a new era of accessibility and innovation.

AI’s role in real estate has expanded far beyond simple data crunching. Predictive analytics powered by AI are enabling property developers to identify market trends with unmatched accuracy. According to a report by PwC, 86% of real estate professionals believe AI can revolutionize investment decisions by predicting market performance, customer preferences, and even potential property flaws. AI algorithms can process millions of data points in seconds, offering insights that would otherwise take humans months to discern.

Equally transformative is the advent of Virtual Reality. VR allows potential buyers to immerse themselves in properties without setting foot inside them. According to a 2023 survey by Statista, 52% of global real estate firms have incorporated VR tours into their marketing strategies, with many reporting up to a 30% increase in engagement rates. This technology is particularly useful for international buyers who can now explore properties halfway across the world from the comfort of their homes.

The marriage of AI and VR is also transforming product design within the industry. Through AI-powered tools, architects and designers can simulate and test various design scenarios in real time, optimizing layouts, lighting, and energy efficiency. This level of precision ensures that properties meet not only aesthetic preferences but also sustainability goals, which are increasingly important to modern buyers. Meanwhile, VR enables stakeholders to visualize these designs in a fully immersive environment before a single brick is laid, reducing costly revisions during construction.

Beyond these immediate applications, the implications of AI and VR in real estate extend to user experience. Personalized virtual tours powered by AI can adapt to individual preferences, highlighting features most relevant to the viewer. Imagine an AI-guided VR experience that knows a buyer prefers natural light and therefore emphasizes properties with large windows or outdoor spaces. Such tailored experiences are no longer science fiction—they are rapidly becoming standard practice.

For Olamide Alowooja, Founder and Lead Product Designer at Zedo LLC, this convergence of AI and VR represents the future of real estate. With over a decade of experience in UX/UI design and a track record of implementing user-centered solutions across multiple industries, Olamide is at the forefront of this evolution. At Zedo LLC, an AI-powered real estate platform, he leads efforts to integrate these technologies seamlessly into property services. His work not only simplifies property transactions but also redefines how users interact with real estate.

Olamide’s vision reflects the growing need for human-centered design in tech-driven spaces. He described AI and VR as tools. This philosophy has driven Zedo LLC to become a trusted partner for buyers, sellers, and renters, leveraging AI and VR to deliver innovative and accessible solutions.

AI and VR bring with them opportunities to address long-standing challenges as they continue to shape the real estate industry. From improving affordability and accessibility to creating more sustainable developments, these technologies hold the promise of a more equitable future. For real estate professionals and tech enthusiasts alike, the message is that the future of real estate is here, and it’s powered by AI and VR.

About Alowooja Olamide Samson
Olamide Alowooja is the Founder and Lead Product Designer at Zedo LLC, an AI-powered real estate platform. With a decade of experience in UX/UI design, he has driven innovative solutions across industries and continents. Olamide is passionate about leveraging technology to enhance user experiences, particularly in proptech, fintech, and edutech. He is a recipient of multiple awards, including recognition as a Top 100 Design Mentor in EMEA.