Expert urges FG to harness creativity for youth development, innovation

A Media expert, Mr. Paul Effiom has urged the Federal Government to use creativity as a powerful tool for shaping the youths and fostering innovation in the country.

Effiom noted that integrating creative programmes into education systems in private and public schools can be transformative.

“Art, music, drama, creative writing and design would not only enhance learning but also equip students with critical thinking and problem-solving skills.

“By exposing students to the creative industry, we nurture a generation that is not only academically sound but also capable of innovation and self-expression.

“So many schools in Nigeria often lack access to creative programs due to funding constraints, infrastructural deficits and a focus on traditional subjects like mathematics and science.

“While these subjects are essential, they do not cater to every student’s potential so creativity provides an alternative avenue for students to explore their talents, develop confidence and gain practical skills that can lead to fulfilling careers in entertainment, media, fashion and the arts.” he said.

He noted that the lack of exposure to these field may result to youths failing to realize their full potential.

He added that bringing creatives into public schools promotes inclusivity and social development thereby giving underprivileged students access to opportunities beyond their circumstances.

Effiom noted that mentorship from industry professionals can help to bridge the gap between edict and real world opportunities.

“Creativity also enhances cognitive and emotional development as studies shows that students engaged in the arts perform better academically, as creativity boosts curiosity, concentration, and memory.

“Beyond academics, creative fields offer viable career paths as Nigeria’s booming entertainment industry has shown that creativity is a major economic driver.

“Early exposure equips students with skills in graphic design, filmmaking and performing arts thereby, in preparing them for future opportunities.

“Creative expression also builds resilience and emotional intelligence as art, music and poetry provide therapeutic outlets for students facing social and economic challenges, it reduces stress, boost self-esteem and promotes mental well-being.

Effiom, who is the CEO, I Paw Media Concept and the drummer for female artiste, Yemi Alade, noted that the lack of exposure to these field may result to youths failing to realise their full potential.

He added that bringing creatives into public schools promotes inclusivity and social development thereby giving underprivileged students access to opportunities beyond their circumstances.

Effiom noted that mentorship from industry professionals can help to bridge the gap between edict and real world opportunities.

His words: “Creativity also enhances cognitive and emotional development as studies shows that students engaged in the arts perform better academically, as creativity boosts curiosity, concentration, and memory.

“Beyond academics, creative fields offer viable career paths as Nigeria’s booming entertainment industry has shown that creativity is a major economic driver.

“Early exposure equips students with skills in graphic design, filmmaking and performing arts thereby, in preparing them for future opportunities.

“Creative expression also builds resilience and emotional intelligence as art, music and poetry provide therapeutic outlets for students facing social and economic challenges, it reduces stress, boost self-esteem and promotes mental well-being.”

Effiom revealed that he held a summit tagged “My Creativity and I” on Sept 2024 in order to share knowledge to students about the importance of creative space.

He added that stationaries and other empowerment tools were given to students as well as mentorship platforms to help them navigate their terrain as they grow.

Effiom urged Government at all levels to prioritise increased funding and resources for public schools, particularly in underserved communities.