Nigerian creative sector showcased at MIPCOM Cannes

The Nigerian creative industry has shown the capacity to retain a veritable position in the international business circuit at the MIPCOM 2024 edition in Cannes, France.

The initiative is a collaboration of the Embassy of France in Nigeria and the Nigerian International Film and TV Summit (NIFS), which sponsored a delegation of over 20 Nigerian creatives to the prestigious MIPCOM event in Cannes.

This delegation included a talented mix of Nigerian film writers, producers, audiovisual technologists, and film business entrepreneurs, representing the strength and diversity of Nigeria’s burgeoning Film and TV industry.

At the forefront of this delegation was the Nigerian Pavilion, a dynamic hub for showcasing Nigeria’s rich storytelling culture and fostering high-level discussions with global media and entertainment leaders.

The Nigerian delegation’s engagements at MIPCOM opened up valuable new opportunities, reinforcing Nigeria’s growing presence in the international film and television landscape and highlighting the unique narratives Nigerian creators bring to global audiences.

Ijeoma Onah, the CEO/Founder of NIFS, and the co-leader of the Nigerian delegation with Mr Christophe Pecot, Audiovisual Attaché of the French Embassy in Nigeria, said, “This experience has been transformative for Nigeria’s creative industry, expanding business relationships with the French and global community through this strategic partnership with the French Embassy, and further affirming the role of collaboration in amplifying the reach of Nigerian storytelling on the global stage.”

Speaking further she said, “Indeed we are excited with the level of partnership from the French Embassy in supporting film and TV professionals with a Nigerian Pavilion at the largest global content distribution market MIPCOM Cannes.”

Christophe Pecot highlighted the Embassy’s commitment to fostering partnerships within the Nigerian audiovisual sector.

“My job is to build and implement cooperation between Nigeria and the French audiovisual industry, which is why we’re here at Cannes for MIPCOM,” Pecot explained.

Co-leading a group of about 20 Nigerian companies Pecot underscores the goal of creating international opportunities.

“We’re connecting Nigerian creators with global broadcasters, aiming to help them bring their content to audiences worldwide,” he added.

For Colette Otusheso, CEO, Accelerate Group, MIPCOM has provided a rewarding experience in strengthening Nigerian content’s global reach.

“The Nigerian Pavilion has been incredibly supportive,” Otusheso shared. “With a dedicated space for meetings, we’ve been able to explore strategic partnerships with production companies worldwide. It’s been encouraging to see filmmakers, studios, and distributors, actively seeking the kind of content we have,” she noted – reflecting the growing demand for Nigerian storytelling on the world stage.

Ferdinand Ademefe, CEO, Magic Carpet Studios, emphasizes the importance of international collaboration and shared inspiration.

“As someone passionate about film and animation, MIPCOM offers us a view of what’s possible globally,” he stated.

“From Europe to Asia, to America, this platform allows us to see the diversity of creative expression and to position Nigeria as an essential part of that global dialogue.”

Over the course of four days, participants engaged in networking, knowledge sharing, and collaborative efforts aimed at pushing Nigerian content to the global forefront. Industry professionals and TV catalogue rights holders came together to explore new opportunities and address the challenges facing the industry.

The event underscored the importance of nurturing and expanding Nigeria’s position in global content markets, as conversations and partnerships established at MIPCOM Cannes pave the way for increased opportunities for Nigerian creators and productions. With newfound partnerships and future-focused dialogues, Nigeria is poised to make significant strides in the film, TV, and audiovisual sectors worldwide.