MTN Nigeria unveils first fully digitised retail store

Telecommunication company MTN Nigeria has launched sub-Saharan Africa’s first fully digitised retail store in Ikoyi, Lagos.

The new retail store will make it convenient for customers to locate products, discover new offerings, resolve their queries by interacting with the digital tools available, and receive support from friendly staff.

“The store has also been built to accommodate numerous customers who wish to explore and engage with MTN’s innovative offerings,” Chief Operating Officer of MTN Nigeria, Hassan Jaber, said.

“We’re proud to launch this innovative store, which uses technology to make shopping easier, faster, and more enjoyable for our customers. Our goal is to make life easier for Nigerians, and this store is a big step towards achieving that goal.”

Jaber reiterated the company’s strong commitment to innovation and customer satisfaction, adding that the unveiling of the new retail store in Lagos is a huge step towards achieving MTN’s Ambition 2025 strategy to drive digital solutions for Africa’s progress.

Chief Customer Relations Officer of MTN Nigeria, Ugonwa Nwoye, in her address, said: “Our customers are at the heart of everything we do. When they walk into the store, it is important that they leave with a memorable experience and look forward to their next visit.

“For instance, customers can do a SIM swap on their own by simply responding to the prompts from the digitised tools.

“They can do this and more. For us, launching this digital store is one more step in our commitment to strengthening the bonds we share with our customers.”