Doyle in Fairy tale

NIGERIAN actress, presenter and broadcaster, Iretyola Doyle, has been named ambassador for the dishwashing liquid, New Fairy, which is now available in the Nigerian market. 

   Produced by Procter and Gamble (P&G), the dish washing liquid has been launched by the multi-national company for its Nigerian customers. 

   At the unveiling in Lagos, Doyle, who expressed her excitement about the product’s arrival in Nigeria, spoke extensively about the product and her connection with it.

    “It is easy to connect with a brand that makes the home its priority,” she said. “We all need help to win in life. Now, I have Fairy to help me achieve squeaky clean dishes always, whether I am preparing our home meals or catering a dinner party.”   

   The product, whose brand name first appeared on a bar of soap in 1898, is said to be a representation of over 50 years of science and innovation that helps families “win”. 

   “In a world that often pulls people apart, there is one place that brings families together again and again, and that is the kitchen,” Doyle said. “Even though milk may get spilled and food may get burned, now we can trust Fairy to be there, helping to get dishes squeaky clean. 

   “As a single drop lasts two times longer than its best-selling competitors, less is needed to get the job done. For me, whoever chooses the brand wins!” 

  The launch of Fairy Platinum was celebrated at Lulu Hypermarket in Barsha with the unveiling of a 12,844-bottle pop art mosaic covering an impressive 75.9-square metre area, and spelling out the brand name.

    The mosaic took the team of Fairy artists a total of 30 hours to create using Fairy Platinum and Fairy Olay bottles.

   Guinness World Record adjudicator, Samer Khallouf, confirmed the successful attempt, and said: “The UAE adds another Guinness World Record to its long list beating the Japanese record by 744 bottles – an amazing achievement.”

   Fairy’s most successful global formula yet, the new platinum employs the latest technology to help break down baked-on grease particles into smaller pieces through a built-in soaking action that removes tough grease in just 10 minutes. It has also rebalanced its surfactant system to increase post-cleaning shine, leaving less watermarks.

  P&G serves nearly five billion people from over 70 countries around the world with brands like Ariel, Duracell and Oral-B.