Oshinaga challenges entrepreneurs amid global downturn

Dr. Segun OshinagaDr. Segun Oshinaga, President and CEO of Inspirational Global Network, has urged entrepreneurs to maximise their potential despite the global economic downturn. He delivered this message during a two-day workshop for MBA students at the University of Port Harcourt Business School in Rivers State.

Speaking on the topic ‘Building Entrepreneurship Capacity: Turning Ideas to Products,’ Oshinaga described an entrepreneur as a creator or marketer of value. He explained that the value chain stretches from having an idea, developing it into a product, and ensuring that the product finds its place in the marketplace until it is patronised.

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Stressing that every person is a born industry, he urged the MBA students to cultivate the capacity to create value, build a team, brand it, and develop winning strategies.

“Every value starts from the place of an idea,” Oshinaga said. “You need to nurture your idea and breathe on it. It does not matter what people say about the idea as long as it comes from within you, begin to nurture it. It is like a nursery bed that has to be watered. The more you nurture your idea, the more it becomes a reality.”

He emphasised the importance of flexibility in entrepreneurship. “You have to open yourself up to new ideas, innovations, and suggestions. Cultivate a mindset that is open to new possibilities. Surround yourself with diverse perspectives, experiences, and knowledge sources to stimulate idea generation.”

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Beyond nurturing new ideas, he encouraged engaging in activities such as reading, brainstorming, and exploring new fields to nurture creativity.

He also advised budding entrepreneurs to identify how they can use their gifts to create value for others in the marketplace. “It is not enough to be gifted. You must ensure that your gift can be exchanged for fair compensation. Continuously refine and adapt your approach to ensure the long-term sustainability and profitability of your passion-driven endeavours.”

Acknowledging the global economic downturn, Oshinaga noted that a person who creates value will always be in demand. “By harnessing the power of ideas, using education as a tool for self-discovery, trading your gifts in the marketplace, and turning your passions into profitable ventures, you can create significant value and achieve success in your personal and professional life.”

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“This approach empowers you to leverage your unique strengths, interests, and abilities to make a meaningful impact and achieve financial independence,” he added.

Oshinaga’s insightful session left the MBA students of the University of Port Harcourt Business School inspired to embrace their entrepreneurial journeys with renewed vigour and adaptability.