We create emotional connections with our scents – Grajscents founder, Daniel Gladys

Founded in 2016 and officially registered with the Corporate Affairs Commission (CAC) in 2020, Grajscents has emerged as a key player in the cosmetics and personal care industry, specialising in perfumes, body mists, scented candles, air fresheners, diffusers, and other fragrance-based products.

The brainchild of Gladys Daniel, Grajscents offers unique scents designed to evoke emotion, enhance experiences, and connect with customers on a deeper level. “We are proud of the growth we’ve achieved, but more importantly, we are focused on creating a brand that offers more than just products. We aim to create a sensory experience that resonates with our customers,” said Grajscents’ Founder, Gladys Daniel.

Since its inception, the company has achieved several significant milestones that have propelled the brand forward. In its first year, the firm sold over 2,000 units, indicating a strong market demand. The brand’s fragrances have been showcased in offices, homes, and at various pop-up events, establishing a growing customer base and generating valuable referrals.

One of the standout achievements for Grajscents was its successful launch of the “Lady CEO” scented body paste on October 25, 2024. The product sold out in just six days after being introduced at the Rotary Club of Abuja Gudu Marketplace event, further cementing Grajscents’ popularity among both men and women.
“The launch of Lady CEO has been a phenomenal success. It’s been gratifying to see how much our customers appreciate the uniqueness of this product,” said Gladys.

In addition to its product success, Grajscents has also formed strategic partnerships with wholesalers and dropshippers, expanding its reach and accessibility. The brand has increasingly focused on sustainability, sourcing materials from well-known international brands like Victoria’s Secret and Dear Body, while continuing to offer bespoke, high-quality fragrances.

Looking to the future, Grajscents envisions a brand deeply rooted in sustainability, personalisation, and inclusivity. Gladys emphasized, “We are committed to sustainable practices, and the future of Grajscents will see even more eco-friendly sourcing, packaging, and production. Our customers can expect personalised fragrance experiences, with scents tailored to their individual preferences.” Grajscents is also focused on diversifying its product offerings, with plans to introduce unisex fragrances and limited-edition releases that appeal to collectors and enthusiasts. The company is also exploring digital engagement strategies, including virtual and augmented reality experiences, to allow customers to explore scent profiles in innovative ways. Through these efforts, Grajscents aims to foster a culture of innovation and creativity within the organisation.

The company encourages risk-taking and provides employees with opportunities for training and development, ensuring that fresh ideas are always at the forefront of its operations. Gladys Daniel shared one key lesson she has learned along the way: “In the perfume industry, it’s not just about the scent; it’s about the emotional connection it creates. Understanding how different fragrances can affect mood and memory has allowed us to craft products that truly resonate with our customers.” With its commitment to creativity, customer engagement, and sustainability, Grajscents is poised to continue its journey of growth and innovation in the ever-evolving fragrance market.