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National policy needed for Nigerian textile tradition —Stakeholders

By Maria Diamond
12 October 2024   |   3:34 am
The Nigeria textile industry was given a lift recently with the launch of ‘Wear Nigeria’, a campaign aimed at promoting the country’s textile tradition through a deliberate national policy and focused intervention that would outlive different governments.  
Director Wear Nigeria, Jahman Oladejo Anikulapo (left); Agnes Ailuelohia of First Katalyst Marketing Limited; Founder, Wear Nigeria, Austin Aimakhu and Soji Odedina of First Katalyst Marketing Limited during the event in Lagos.

The Nigeria textile industry was given a lift recently with the launch of ‘Wear Nigeria’, a campaign aimed at promoting the country’s textile tradition through a deliberate national policy and focused intervention that would outlive different governments.  
  


According to the Founder of Wear Nigeria, Austin Aimakhu, there is a unique opportunity presented by the availability of high quality local fabrics, hand woven and hand processed such as aso oke, adire, Igbulu and akwete etc., which are aesthetically distinctive and need enabling regulatory framework and policies as well as investment to upgrade artisanal production capacity so that craft producers can produce in greater quantities and more reliable quality.
  
Aimakhu, in a media briefing on ‘Wear Nigeria’ during the week in Lagos, said a vibrant, reliable cost-effective textile production would stimulate economic growth, provide decent employment opportunities, sustainable fashion, youth employment and gender equality.
  
Although Wear Nigeria has been running as a theme of Fashion Art Fusion, a yearly fashion runway event founded by Austin Aimankhu in 2014, however, he decided this year to make it an event of its own with its own programmes and activities because of the importance of its subject matter, the Nigerian textile tradition.
  
Also speaking at the event, the Executive Programme Director Culture Advocate Caucus, Jahman Oladejo Anikulapo, said: “During the tenure of President Goodluck Ebele Jonathan, Nigeria GDP was going six per cent ahead of South Africa, and if you’ve been to South Africa you would wonder how Nigeria could have overtaken the country especially as most of our industries are dead. However, what we did was that the British Council came up with the idea of mapping, they mapped countries and with Nigeria, they couldn’t find any other thing but culture.

“We went to our British Council, our 47 disciplines in the arts were identified, out of the 47, they picked only three: movie, music and fashion. Interestingly, fashion overtook those other two. Deeper in the context of what they did with fashion was based on what they saw on the runway.

“So, now where are the local textiles that boosted our GDP? We could see the potential at the time due to the leadership but now where are we? People still want Nigerian textiles but they can’t get them because our producers are out of the market.”

“Now people are importing the Chinese made Adire. So when you see those shiny adire, they are from China, even a lot of people wore the China adire to Ojude Oba. However, the only way to counter all these is through practical programmes such as this ‘Wear Nigeria’. We still have great industries such as Nike Art Gallery where over three thousand women have been trained to produce our fabrics.”

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