We’re building innovative fashion brand rooted in tradition, global trends -CEO, Hara’s Royal imperium

Hara’s Royal Imperium, a fashion powerhouse founded in December 2021 by Chief Executive Officer, Ibe Chidinma, is rapidly establishing itself as a leader in the industry by offering a diverse range of products, including prom outfits, suits, bridal wear, dinner outfits, and medical scrubs. Despite its relatively young age, the brand has quickly become synonymous with high-quality, stylish apparel that caters to both individual and corporate needs.

In an interview, CEO Ibe Chidinma shared her vision for the company’s future. “We are not just a fashion brand,” she said. “We are building a sustainable and innovative business that is deeply rooted in both Nigerian tradition and global trends. Our mission is to create a unique identity within the industry while addressing the evolving demands of consumers.”

Key milestones in the company’s growth include the creation of a tailored and profitable business model, the establishment of international standards, and the achievement of sales targets. HARA’S Royal Imperium has also worked to position itself as a leading player in the fashion industry by crafting an effective marketing strategy and building a reliable, dedicated team.

One of the brand’s most notable initiatives has been its focus on innovation and sustainability. “We are committed to blending traditional Nigerian textiles, such as Aso Oke and Adire, with the latest sustainable and smart fabrics,” said Chidinma. “This not only drives our innovation but also supports local artisans and markets, which are vital to our business ethos.”

HARA’S Royal Imperium is also a champion of corporate social responsibility (CSR), with a strong focus on eco-friendly production practices, sustainable sourcing, and improving working conditions within the fashion industry. By adopting eco-friendly dyes, minimizing waste, and ensuring worker safety, the company is setting a new standard for ethical fashion production.

As part of its commitment to sustainability, HARA’S Royal Imperium is also focused on shifting toward online shopping, reflecting the growing trend of digital commerce in the fashion world. “The future of fashion is digital, and we are prepared to meet that demand while staying true to our core values of authenticity and sustainability,” chidinma remarked.

In addition to its fashion lines, HARA’S Royal Imperium has carved a niche for medical practitioners, offering specialized medical scrubs that combine functionality with style. With a global vision, the brand has quickly expanded its reach beyond Nigeria, positioning itself as an international player in the fashion industry.

“At HARA’S Royal Imperium, we believe that our growth lies not just in selling products but in creating an experience,” Chidinma concluded. “By staying connected with our customers, offering incentives, and providing exceptional service, we are building a brand that is both sustainable and memorable.”

HARA’S Royal Imperium continues to lead the way in merging traditional Nigerian artistry with modern fashion trends, ensuring that its customers experience both elegance and sustainability in every garment. With its bold approach to business and its commitment to innovation, the company is poised for even greater success in the years ahead.