Lucence Beauty debuts in Lagos
Speaking at the event, Chief Executive Officer of the brand, Chinaza Onyilimba Maureen said: “Lucence means light and we understand beauty to mean accepting yourself and not conforming to the ideas of the world, but choosing to be better and to live a healthier life.
“Inspired by the gift of knowledge, we created this company not just to be about products and foods, but also knowledge sharing and hope.”
Onyilimba stressed that the company’s mission is to reduce chemical exposure in skincare and foods, inspire and equip people to live cleaner, healthier lives with high-performing, luxurious ingredients to help promote skin immunity and resiliency.
According to her, the firm also aimed to reduce chemical exposure in skincare and foods and inspire, equip people to live cleaner, healthier lives with high-performing luxurious ingredients to help promote skin immunity, resiliency, and beauty naturally.”
After recognising the gap in the market for the education and comprehension of consumers interaction and exposure in order to generate a high performing overall wellness line, free from hormone -interfering chemicals and revolutionise the personal care paradigm, Lucence Beauty delivers a range of products and foods excluding chemicals, found in both natural and synthetic ingredients, that disrupt and interfere with hormone signaling.
Founded by a beauty professional, the brand’s inception comes after a period of six years of battling with cystic acne gotten aided by polycystic ovarian syndrome, which led her to discover hormone disruptors found in most personal care products. She found that foods people eat can cause infertility and many other serious diseases.
Led by a wide community and peer-to-peer sales model, Lucence Beauty believes that unique personal connections and sharing of experiences can foster learning and growth.
“As a brand, which is committed to educational accessibility, Lucence Beauty features a medical advisory board comprised of thought leaders and world-renowned doctors and nutritionists. The brand also launched with a peer-to-peer and direct-to-consumer format with the intent of cultivating a community that brings people together through awareness and a shared mission,” Onyilimba stated.
Maureen revealed that additional items such as the food (salads, wraps, juices) will be added to the collection in the coming months. All products retail directly via lucencebeauty.com where customers may also access educational materials.
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