More than dance, SoftMadeIt is creating culture

Long before the applause of big crowds, Jerry Chuks, known as SoftMadeIt’s journey began with simple, raw TikTok videos showcasing his fluid legwork, fiery energy and infectious joy. The Nigerian dance sensation electrifying moves’ content didn’t just rack up likes and shares; it helped shape the platform’s dance culture, positioning him as one of the country’s most recognisable TikTok personalities who now take over live concerts’ stages.

Beyond live concerts, SoftMadeIt’s presence on social media has become equally iconic. His creative videos; blending Afrobeats, street- style dance and a flair for trends, have become essential viewing for anyone plugged into Nigerian pop culture.

At the height of his early social media fame, SoftMadeIt’s account amassed millions of followers captivated by his imagination and rhythm, sparking dance challenges and inspires countless creators. He is regularly listed as one of the top TikTok stars across Africa for the unique way he blends street moves with mainstream sounds, influencing how dance is interpreted and shared.

From millions of views to sold-out crowds, SoftMadeIt has become one of Nigeria’s most unforgettable entertainers, both online and in front of live audiences. One of his most celebrated moments came when he brought his internet fame onto one of Nigeria’s biggest live music stages, performing with global Afrobeats star, Davido, at the Timeless Concert in Lagos. Dressed in eye-catching attire, he captivated the crowd with his unmistakable energy and signature moves, proving that his talent truly transcended digital feeds.

After a standout performance, Davido hugged Soft, symbolising not just appreciation, but affirmation of a journey that saw a dancer once dismissed now commanding the stage with confidence. SoftMadeIt’s journey is the story of a dancer who refused to be confined to a screen, a trendsetter who turned viral fame into unforgettable moments,
and in doing so, continues to inspire the next wave of performers stepping boldly beyond the digital frame.

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