Savouring Uncaged Party in Lagos
As part of activities to mark the end of 2018, Tiger Beer recently kicked off its Uncage Series by hosting the biggest niche party of the year. The brand uncaged the arts at the beautifully tucked away treasure that is the African Artists Foundation, Victoria Island, Lagos, featuring some of Nigeria’s budding talents and influential personalities from the alternative music scene.
Borne out of a growing desire to provide a platform where alternative sounds and their audiences can meet, showcase their talents and network, as well as celebrate the dynamism of the African sound, the party featured stellar performances from Odunsi and Teni.
Fresh off a remarkable year, Odunsi is one of the most sought-after talents in the country. The release of his album has been followed with a sold out concert. He’s already being considered as one of the pioneers of the alternative music genre.
Teni has had a tremendous year. The witty songwriter with a knack for crafting fan favorite Afro-pop tunes is, without doubt, the breakout star in Nigerian music this year. She delivered a breathtaking performance that got all in attendance on their feet.
Also in attendance was Funbi, the soulful singer whose 2016 hit song Hallelujah is still considered one of the best alternative music compositions in recent memory. The Alternative, or Alté movement as it is famously called, is one that encourages young creative Nigerians to be daring and unafraid to step out of the box of normal societal conventions. A concept Tiger Beer shares and seeks to celebrate.
Speaking on the success of the event, Brand Manager, International brands, Nigerian Breweries Plc, Chinwe Greg-Egu had this to say,
“Tiger beer aims at celebrating the passion and dynamism of young Nigerians as well as highlight their courage as they dare to be different and stand out. The ‘Uncage Series’ is a platform for us to celebrate the ‘New Cool’, giving us the opportunity to engage with our core consumers and really fuel their purposeful passion to inject change in the Nigerian scene. We are excited to have been able to make this happen and we look forward to uncaging the next expression. Watch this space.”