Voya launches in Lagos, offering premium mobility solutions for Global Tourists and Business Travelers

Voya, a new mobility and concierge platform, has officially launched in Lagos, Nigeria, promising a tailored travel experience for international visitors, business travelers, and residents. Positioned as a solution for the global tourist market, Voya integrates technology, safety, and local expertise to provide an array of services aimed at addressing common mobility challenges in the region.

The platform offers a range of services, including daily car hire with private drivers, airport escorts, and visa-on-arrival assistance. Voya’s focus is not just on providing transportation but on offering a comprehensive travel solution that ensures a seamless and trustworthy experience for users.

“Travel should be seamless, safe, and stress-free,” said Anita Söne Itaman, Founder and CEO of Voya. “We’ve reimagined mobility for travelers who need more than just a ride—they seek connection and confidence. Launching in Lagos, one of Africa’s key hubs for both tourism and commerce, is a step toward redefining how people move and interact across the continent.”

Addressing Mobility Challenges in Africa

As the African mobility sector experiences rapid growth, particularly in ride-hailing, the industry is expected to expand at a compound annual growth rate (CAGR) of 11.02% from 2024 to 2029, reaching a market volume of $3.39 billion. Despite this growth, travelers to Africa often face challenges like inconsistent service quality, safety concerns, and a lack of local integration.

Lagos, which attracts a significant share of the over 70 million international visitors to Africa annually, has a growing demand for integrated mobility services. However, many tourists and business travelers find that the city lacks sufficient options for reliable and seamless transportation. Voya aims to address these gaps by offering localized solutions designed specifically for Lagos, such as airport transfers, chauffeur-driven cars, and concierge visa assistance.

Voya’s platform is designed to ensure transparency and reliability, featuring vetted drivers, competitive pricing, and premium vehicle options.

Leadership and Vision

Voya was founded by Anita Söne Itaman, a 3x Ivy League entrepreneur currently pursuing advanced studies at the Wharton School of Business and Harvard University. Anita’s extensive experience in tourism, logistics, and management consulting has shaped her vision for a mobility solution that addresses the unique needs of global travelers and emerging markets.

“Lagos is just the beginning,” Anita said. “Our mission is to create mobility solutions that not only serve travelers but also benefit the local community. We are committed to excellence in every aspect of our services, and we aim to be a trusted partner for people moving across Africa and beyond.”

Comprehensive Service Offerings

Voya’s services include:
• Daily Car Hire: Reliable drivers for secure, comfortable daily travel.
• Airport Escorts: Seamless, hassle-free assistance from the plane to the car.
• Visa on Arrival: 24-hour virtual visa documentation assistance.
• Security Personnel: Professional security services to ensure traveler safety.

By offering these services, Voya seeks to provide an integrated, end-to-end travel experience that goes beyond traditional ride-hailing platforms.

About Voya

Voya is a mobility and concierge platform designed to offer premium services for global tourists, business travelers, and residents in Lagos, Nigeria. With an emphasis on convenience, safety, and local expertise, Voya aims to redefine travel by providing seamless, technology-driven solutions that integrate transportation, concierge services, and travel assistance. Founded by Anita Söne Itaman, Voya seeks to become a trusted partner for travelers across Africa, delivering a personalized and stress-free journey from start to finish.

The Voya app is now available for download on Google Play and the Apple App Store. For more information, visit their official website or follow Voya on Instagram and LinkedIn for the latest updates.