Firm supports youths with empowerment skills

An Afrocentric Public Relations and Publicist agency, Clove Red Media has empowered youths with skills, connections, and insights needed to thrive in the media industry.

The firm at its first edition of Spark Conference: “Africa Unfolds” held at the Faculty of Communication and Media Studies, University of Lagos gathered students who desire to thrive in the media space.

The Convener and Founder, Clove Red Media, Wemimo Adewuni, in her welcome address, encouraged students to embrace global relevance in the competitive media landscape. She noted that the brilliance of Africans in tech, health, fashion, music, sports, etc cannot be undermined internationally.

“Although Nigeria and Africa indeed have a lot going wrong, she insists that there are many forward-looking solutions being created within the continent,” Adewuni said.

She emphasised that every African professional, creative, and entrepreneur is a storyteller, shaping perceptions about Africa with their work. Adewuni called on the graduating students to be proud of their African ancestry, and stand tall in the world of work.

Giving the opening remarks, Dean of the Faculty, Professor Sunday Oloruntola, expressed his satisfaction with the conference’s vision to ensure students graduate industry-ready. He highlighted that many lecturers come from the media industry, blending academic theory with practical experience.

Oloruntola urged students not only to listen and take notes but to actively build connections with industry professionals, emphasizing that success today depends heavily on networking and collaboration.

Distinguished speakers included investigative journalist, Fisayo Soyombo who called on the students to pursue public-interest journalism. International pidgin sports broadcaster, Chief Suo Chapele shared industry tips for media success. Fact checking researcher, Allwell Okpi emphasised the importance of fact checking to Africa’s storytelling. Public health Programme Manager, Christopher Bassey spoke on solution journalism and AI tools to tackle reproductive health gaps; and the convener Adewuni spoke on consistency and personal branding for visibility.

Their diverse expertise provided students with practical strategies and industry truths. The inaugural Africa Unfolds conference received support from notable partners such as Health Watch Nigeria, Checkers Custard, Women Advocate Research and Documentation Centre (WARDC), Africa Check, DEVCOM, Cadbury Nigeria Ltd, and the Faculty of Mass Communications at the University of Lagos.