Meet Safaya Ikechukwu Samuel: The visionary entrepreneur empowering Nigerian small business owners

Safaya Ikechukwu Samuel, a driven and passionate entrepreneur, is making waves in Nigeria’s business landscape. As the Founder and CEO of safaya dot ng, a luxury gift brand, and Leader of Gaap (formerly Giveaway dot co), an innovative e-commerce platform, Safaya is dedicated to empowering small business owners and shaping the future of entrepreneurship in Nigeria.

“I firmly believe that the internet has given us the power to shape our lives like never before. It’s mind-blowing to think of the endless possibilities, where I could play a key role in tomorrow’s discoveries and inspire future generations. This is the driving force behind everything I do: *Influence!* The vision of making a difference through my actions fuels my passion and purpose” says Safaya.

Safaya believes in the internet’s power to shape individual stories and is driven by a desire to influence and inspire future generations. His passion for exploring and documenting the challenges and successes of Nigerian small business owners has led him to balance school, grow his business, and pursue personal development.

He said, “While navigating life, I immerse myself in the stories of everyday Nigerian small business owners. I document their triumphs and challenges while balancing my own journey as a student and entrepreneur. With each step forward, I’m uncovering layers of personal growth and self-discovery, inching closer to greatness.”

safaya (dot) ng is a luxury gift brand renowned for its quality and personalized products. With locations in Aba, Abia State, and Port Harcourt, Rivers State, the brand creates lasting impressions through custom frames and unique gifts.

“As the founder and CEO of safaya.ng, I’ve built a brand that symbolizes luxury, quality, and personalization. From custom frames to unique gifts, I design products that leave lasting impressions. With locations in Aba and Port Harcourt, safaya.ng has become a go-to destination for celebrating life’s special moments in style.”

Gaap is an e-commerce platform tailored for the Nigerian market, empowering business owners and service providers to launch their businesses online, connect with global customers, and track operations seamlessly.

Safaya advocates for effective product management and teaches tech management principles using tools like Asana. His commitment to education and mentorship aims to equip the next generation of entrepreneurs with the skills to succeed.

“Alongside my business, I lead Gaap, an innovative platform dedicated to empowering entrepreneurs to launch and scale their businesses online. Gaap is like Shopify or Wix but tailored to the Nigerian market, providing the digital infrastructure entrepreneurs need to thrive. I’m passionate about merging technology and business, and I’m committed to educating others on effective product management, using tools like Asana to enhance productivity.”

Safaya plans to expand safaya dot ng, explore the impact of technology on the gifting industry, and establish a media group to produce youth-focused content and host events.