For those interested in advertising their crypto businesses, the foundation of their promotion tactics is simple — staying aware of the latest trends influencing the market. It is also crucial not to miss milestone events meant to divide the story into before and after times.

Just remember how the SEC (the U.S. Securities and Exchange Commission) intensified its effort to regulate the performance of crypto assets, following the failure of Voyager Digital, FTX, and other trading platforms — as of the first part of 2023, twenty-four crypto enforcement proceedings. Aside from positive and negative regulatory developments in the UK, the EU, and Hong Kong, the upcoming fourth Bitcoin halving is expected to turn the market upside down.

With so many things going on, a beginner crypto business faces a lot of pressure and responsibility. In this guide, you will come across expert tips and suggestions on how to take the most out of such an ever-changing environment and act like a professional cryptocurrency marketing agency. Mind the gap!

Working on Your Crypto Marketing Plan

Fundamentally, this notion defines a synthesis of marketing ideas and the particular nuances of the cryptocurrency industry with personalization and scalability matters in mind. The first step won’t seem surprising — you have to conduct research:

• understand at what project development stage you are;
• determine your target audience and create its accurate avatar, based on your perspective clients’ wants, purchase drivers, demographics, and so on;
• learn more about other blockchain projects and evaluate their strengths and weaknesses on Google or on informative forums like Reddit — for instance, on r/CryptoCurrency with 6.9 million members or r/CryptoMoonShots with 1.9 million followers;
• define suitable promotional and communication channels — blog, social media, forums, email marketing, etc.

Your strategy should focus on building trustworthy relationships with customers and cross-market audiences, incorporating superb liquidity and a high degree of customization. Once your research is done, your task is to determine what marketing goals you want to achieve. Please note that shouldn’t be something like “big profits” or “huge success” — every objective has to be time-bound, attainable, specific, relevant, and measurable. For example, it can sound like getting seven customer referrals per month at a minimum renewal rate of 80% or higher.

Third-Party Complete Solution: CryptoMarketing.Agency

For a startup, it might be incomparably harder to follow all the nuances Reddit presents for any party to promote their content within the platform. When it comes to advertising crypto as a Redditor, there are two crucial aspects — an aged and trustworthy account with a large number of karma points. You can grow your profile naturally, but it still doesn’t guarantee the desired result in any foreseeable future — the competition is overwhelming.

That’s why services like Reddit-marketing.pro can stay on guard of your promotional tactics and help you employ your resources without waste. Since its establishment in 2018, this company has proven its efficiency and loyalty to marketers and any other business, interested in cryptocurrency advertising.

With a total audience coverage of over fifteen million users, Reddit-marketing.pro is a skilled and talented team to reach your project goals. The results of cooperation depend on the chosen package. Each of the following will provide thoughtful and thorough guidance and supervision of your marketing effort:

• Launch Package — with its help, you can reach the top trending positions in several subreddits, including such challenging environments as CryptoMoonShots, Deepnude, CryptoCurrency, and EthTrader. What’s more, this package will deliver the right quantity of upvotes to take your account’s prestige to the next level.
• Pro Package — the number of trending posts increases from fifty to three hundred and fifty. These services will promote your token on different subreddits and can assist your cryptocurrency marketing tactics on LinkedIn as well.
• Gold Package — with a mammoth amount of one thousand five hundred posts, you will surely rock it on Reddit. Contact the team or visit the official site of the company to discover the genuine potential of Reddit’s advertising effort.

The Benefits of Reddit for Your Crypto Investing and Marketing

With around 1.7 billion monthly visits, Reddit is truly the right choice to power your marketing effort. This source of traffic with hundreds of subreddits will let you reach new horizons and present your project to new markets and audiences.

Nevertheless, it isn’t as simple as ABC to climb the peak and reach your goals. Not only do you need to understand the mysterious realm of marketing on Reddit, but you also have to strictly follow its rules and requirements not to get banned. Here are some tips for beginners:

• Find corresponding subreddits to promote your blockchain and cryptocurrency project. r/funny with over 53 million followers or r/AskReddit with 43 million followers seem tempting to stop by, but they won’t provide the same wholesome feedback as in the case of r/CryptoMoonShots.
• Don’t forget to create a subreddit for your project and post engaging and useful content. Not only does it help generate more organic content and boost your page’s visibility, but it also comes in handy to establish a more trustworthy bond with your audience. Content marketing as a part of your cryptocurrency marketing will help you establish thought leadership, distinguish you from competitors, and gain long-term relevance. For example, you can host an ask-me-anything subreddit and let your audience find out a thing or two about your offer and the crypto market as a whole.

Of course, getting to know Reddit’s guidelines is a must. What’s more, each individual community comes with its own set of rules to stick to. Paying attention to detail is important, but you can use solutions like ChatGPT to get a brief summary of the information provided to get helpful insights for your own subreddit.

Why Choose LinkedIn for Your Cryptocurrency Marketing?

LinkedIn is another platform, which people don’t commonly consider as a worthy canvas to paint and color their marketing strategy. Compared to Reddit, which offers in-depth research and insightful discussions, this social media will be a nice promotional medium for B2B and professional markets:

• It is a nice opportunity to establish your project’s reputation and guarantee interested parties won’t face losses buying your tokens during the ICO, for example. LinkedIn can become a well-equipped customer support territory, where you guide end users to success.
• Go for top-notch posting on this platform before releasing your project and announcing the ICO. This way, you can gain the trust of experts and prospective investors in advance.
• Thanks to your attention to crypto advertising in such a business-oriented environment, you won’t only boost your project’s stability and credibility. It is also a highway to engage investors and back up the mass adoption of your coin or token.
• Your advertisements should be educational and informative. How-to guides and infographics with interesting facts will make you one step closer to the general public and crypto-savvy enthusiasts.

With a LinkedIn promotion package for your crypto project at Reddit-marketing.pro or another credible service of your choice, you can ensure your asset will become the next viral and big thing across cryptocurrency-enthusiast communities.

The Essense of CryptoMoonShots

Taking into account over 9,300 crypto assets available in the market, it is advantageous to prefer more personalized and specific strategies to overpower competitive projects and crypto marketing agencies. The CryptoMoonShots community is a great sample of how to entertain and entice your visitors at the same time. It helps newcomers share their content and promote their projects in a top-quality manner. At the same time, its purpose will simplify the challenge of avoiding marketing noise — it is focused on coins and tokens that are expected to surprise you with their profitability and development potential.

Membership at r/CryptoMoonShots

As in the case of any other subreddit on the forum, your crypto marketing company has to thoroughly check what is expected from a content maker. Here is a quick spoiler — no deflationary tokens, yields, and karma farming activities will be tolerated.

In a nutshell, informative and creative posts are expected only if a posting account is not less than three months old, has at least five hundred karma points, and offers a coin with utility. Otherwise, the admin of the community will restrict your rights to view and post content on the feed.

Keep Your Customers Engaged with Crypto Promotions

Compared to Bitcoin marketing, where you don’t have to prove the essence and quality of the asset, your challenge is to show off particular advancements of your altcoin project and entice more interested parties. Rewarding customer loyalty remains one of the most efficient tactics to ensure their satisfaction:

• Referral program — with this strategy, you guarantee bonuses for registered and soon-to-be members of your community, keeping them interested in your content. You will find several use cases — from CoinDCX referral codes to Binance to invite friends, earn monetary prizes, and a Tesla.
• Airdrops — the distinguished type of crypto marketing services will be especially attention-grabbing for new prospective customers. All they need is to complete tasks like tagging three friends in the comment section, subscribing to your company’s social media pages, etc.
• Crypto bounties — here is a payment made to a target performer in exchange for fulfilling a certain assignment, including tasks to identify beta-version software bugs or making a post on social media.

• Educational quizzes — this popular tactic allows interested parties to learn some materials, answer questions, and complete a few simple tasks to get guaranteed rewards or take part in prize drawings. It is a regular promotion of MEXC, Binance, and other crypto exchange systems.
• Affiliate marketing programs — they do require huge efforts in terms of preparation but can lead to great profits and boost your brand awareness. Coinbase, Binance, ByBit, and Paxful are some of the popular service providers, offering their members to monetize their influence and increase their earnings.

Influencer marketing strategies may also take place. Although they will help you reach a new audience, it is a lot of hassle to deal with. There is no guarantee the chosen influencer has an audience of crypto enthusiasts — promises of fast rewards will ruin your reputation in the long run.

Key Takeaway

At the end of the day, your crypto marketing plan will become a fusion of strategies and tactics that work for your needs and satisfy your audience’s expectations. It isn’t enough to get hyped and nail your initial promotional campaign — it won’t deliver lasting and efficient results in the long run.

Given how altcoins keep conquering the crypto market and creating informational noise, it is essential to create and maintain meaningful and timely communication with your fans. With the help of third-party services like Reddit-marketing.pro, you will be able to provide correct data about your solutions in numerous subreddits and prove your exquisite reputation within this online forum. Affiliate marketing, referral programs, and other advertising tricks will transform your business into the best crypto marketing agency. 

Following the suggestions and recommendations of this guide, you will surely be up in arms to defend your project’s value and quality. Pick up the right marketing tool stack and accelerate your progress!

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