New e-commerce platform to connect African sellers with global buyers

An e-commerce platform, GiriToday, has made its debut in Nigeria with a plan to connect African sellers with buyers around the globe in real-time.
 
Developed and unveiled by two Nigerian tech entrepreneurs, Wale Ayantoye and Ola John Ajiboye, with a commitment to shaping the future of global trade—where Africa is at the centre–sharing its heart with the world.
  

Ayantoye explained that for sellers, GiriToday offers them the opportunity to showcase their creativity, reach buyers around the globe, and expand their reach and grow their business by showcasing their products to a global audience.

Expected to go live in February 2025, GiriToday, according to the CEO, also boasts secure transaction systems, and tailored or personalised product matches between sellers and buyers.

“We understand what people are looking for in Africa…Our goal is to give people the opportunity to list their products free of charge and connect with global buyers,” Ayantoye said.

He pointed out that the app eliminates barriers that have historically limited Nigerian and African entrepreneurs, which is why, unlike traditional e-commerce platforms, GiriToday allows sellers to list products for free.

“GiriToday is about empowering African artisans and entrepreneurs. With this platform, sellers from Lagos to Accra can directly connect with buyers in the U.S., Canada, or Europe, earning fairly and on time,” Ayantoye emphasised.

Also speaking, co-founder of GiriToday, Ajiboye, said: “This platform isn’t just a marketplace. It’s a culturally rich hub that brings Africa’s unique heritage to the world. From custom-tailored clothing to handcrafted goods, buyers can interact with artisans in an entirely new way, supported by features like body imaging and virtual reality.”