Executive branding consultant, and beauty queen, Princess Agunbiade, has launched her book titled ‘Beauty, Brains and the Bag’ in Lagos, to dismantle societal pressures forcing women to choose between their appearance, intelligence, and professional success.
The launch, themed The BBB Woman Experience, held at the Alliance Française de Lagos, Mike Adenuga Centre, Ikoyi, championed her mission to help women embrace their full potential and reject the false choices society often imposes on them.
Agunbiade emphasised that women are frequently pressured to dim their brilliance to appear “acceptable”. “I refused every false choice handed to me. I chose to be beautiful, smart, and successful, all at once. No one has the right to make me stay small.”
According to her, the book is not just another self-help manual but a transformational guide. Written over three years, it provides practical steps for women to reclaim their power without editing themselves to fit societal expectations. “Women are kaleidoscopes expansive beings with many facets. We don’t have to pick one side when we can bring our wholeness to the world,” she explained.
“Beauty, Brains and the Bag is not just another self-help book. It is a thorough, well-researched, personal, unapologetic argument that you have been deliberately separated from your power and that you can reclaim it,” she said.
Agunbiade said she has taken it upon herself to give women the roadmap, resources, tools, support,and mentorship to actually forge meaningful paths for themselves.
The BBB movement, inspired by her mentorship of ambitious women, will extend through a book tour across six cities in three countries, reaching 5,000 women. Agunbiade described each copy as “a small act of revolution”, aiming to spark awareness in schools, universities, and online communities.
Notable voices at the event praised her vision. Former Director General, Nigerian Tourism Development Corporation (NTDC) and chair of the occasion, Mrs. Omotayo Omotosho, lauded Agunbiade as “a woman of audacity, combining beauty, brains, and purpose.” She urged women to pursue success with integrity rather than shortcuts.
Lead Pastor of Eden Centre, Dr. Akin Akinpelu, noted the book’s timeliness as women increasingly claim their rightful place in society.
A fashion designer, Miriam Elisha described the BBB movement as representing a generation of bold women ready to take up space with both beauty and substance.
Through Beauty, Brains and the Bag, Princess Agunbiade delivers a rallying call: women can be beautiful, intelligent, and successful, without compromise.
