FCMB unveils new product
FIRST City Monument Bank (FCMB) Limited has launched a new thematic campaign tagged, “A World of Opportunity”.
The thematic campaign, tied to the refreshed corporate identity of the Bank, tells compelling stories of life and business aspirations of diverse Nigerians and how FCMB supports them to bring such dreams and aspirations to reality. The campaign tells the story of the very diverse base of the customers that FCMB serves.
The campaign comes in two television and two radio commercial versions conveying FCMB’s delivery of great customer experience and service on its channels and electronic banking platform and how it enables its customers through those services to fulfil their life aspirations. It also showcases the new warm, friendly, approachable and energetic brand identity of FCMB and its values as a simple, reliable and helpful Bank.