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Charles O’Tudor’s nuggets for audacious branding future

By Sunday Aikulola
30 November 2021   |   3:55 am
On Saturday, the fifth season of Charles O’Tudor Brand Masterclass was held in Lagos. The event, which attracted brand strategists from all walks of life, was a huge success, as brilliant minds and industry thought leaders...

Martins Iluyomade (CEO and Founder of Aimart International) left; daughter of Mrs Unyime King, Mrs. Unyime King, Charles O’Tudor (The GroupPrincipal Consultant of ADSTRAT BMC), Lanre Olusola (Chief Catalyst at Olusola Lanre Coaching Academy) and Olawale Ayilara (CEO/Founder, Landwey Investments) at the presentation of post humous award to the wife of the late Ubong King… on Saturday.<br />

On Saturday, the fifth season of Charles O’Tudor Brand Masterclass was held in Lagos. The event, which attracted brand strategists from all walks of life, was a huge success, as brilliant minds and industry thought leaders were around to stimulate the minds of participants, made up of a mix of young entrepreneurs.

Thought leaders present were Mr. Fela Durotoye (President of the GEMSTONE Nation Builders Foundation), Mr. Lanre Olusola (Chief Catalyst at Olusola Lanre Coaching Academy), Mrs Udo Okonjo (CEO of Fine and Country West Africa) and Olawale Ayilara (CEO/Founder of Landwey).

The first presentation was delivered by the main speaker and convener, Charles O’Tudor. He highlighted the meaning and “essence of being an audacious brand in your industry,” saying, “it will help set the pace for a global positioning.”

Also speaking, Durotoye urged participants to focus on brand beliefs and values. He said: “What your brand believes in will set the pace for what your market will believe in.”

Olusola spoke on the importance of wisdom, creating and preserving your name, recognising your gift, using it to serve humanity and solve problems at deep levels.

While Okonjo spoke on developing key strategies to expand market reach. She said, “audacious branding is an idea that helps you choose who to play with in your industry and how, identifying and developing the right mindset it takes to win.”

Ayilara tasked the audience to think beyond their environment, stating, “Your brand can be present in a particular location but have a mindset that is not tied to or limited to that location.”

Ayilara said: “To achieve the status of an audacious brand, you have to define what you want your audience perception to be like.”

The main highlight of the event was the presentation of an award plaque to Mrs. Unyime King to honour the late Ubong King.

Another high point was the unveiling of the Charles O’Tudor Foundation. During the unveiling, O’Tudor announced that he would step down from ADSTRAT BMC as the CEO. The new CEO/Principal Consultant to run the brand is Daniel Victory Momoh, a strategist and conceptual thinker who has worked closely with the brand since May 2019.

Official sponsors for the event were Access Bank and Aimart International, a real estate and logistics company.