…set for book launch
With Nigeria’s financial landscape constantly evolving, with currency fluctuations, and the spiking rate of inflation, proper financial decision-making has become increasingly crucial for both individuals and businesses. As many Nigerians strive to find their feet with these economic uncertainties, one finance expert is stepping forward with a mission to drive meaningful change by empowering people to make better financial decisions through practical insights and proven strategies shared in his publications.
A Chartered Accountant and Fellow of the Chartered Institute of Business Analysis and Compliance (FCBAC), Dr. Samuel Adeoye is set to launch two essential publications this October: ‘Money Moves’ and ‘Finance 101.’ Both books are a culmination of his over 15 years of extensive experience across Nigeria’s key sectors including banking, healthcare, fintech, retail, and mining, over which he has gained a unique perspective on the continent’s financial challenges.
Dr. Adeoye notes that these books stem from years of experience mentoring young professionals and helping entrepreneurs build sustainable businesses, born from a deeply personal mission: “The inspiration came from years of witnessing how limited financial literacy can hold people back, even when they earn well or run successful enterprises,” Dr. Adeoye explains.
Throughout his career, Adeoye claims to have observed a consistent pattern of many individuals and business owners struggling with the fundamental challenge of translating income into lasting wealth or managing money effectively. He stated that his books ‘Money Moves’ and ‘Finance 101’ have been designed as valuable resources to address different but equally important finance essentials: “Many individuals and business owners struggle with translating income into wealth or with managing money effectively.”
N “Money Moves was written to guide readers on turning income into lasting wealth through proven saving, investment, and risk-management principles. Finance 101 addresses the need for simple, practical financial education for entrepreneurs, managers, and non-finance professionals. Together, these books are my way of helping people make informed, confident financial decisions,” he added.
Dr. Adeoye has identified several recurring financial mistakes that he believes have consistently undermined success across Nigeria’s diverse economic sectors, including short-term thinking, spending without budgeting or saving for the future, and chasing quick, high-risk returns instead of focusing on steady compounding that builds real wealth over time. For business owners, he highlighted the critical error of mixing personal and business funds, which clouds performance assessment and creates tax obligations, as well as neglecting tax planning and compliance, leading to avoidable penalties and cash-flow strain.
He notes that his books directly address these challenges by providing actionable solutions
“Money Moves’ provides comprehensive strategies for disciplined budgeting, systematic saving, and intelligent investing, while ‘Finance 101’ teaches readers how to read financial statements effectively, establish robust internal controls, and manage cash flow responsibly; practical steps that help build both sustainable wealth and resilient businesses,” Adeoye says.
Writing these books has sparked even more ideas for Dr. Adeoye, who is already working on follow-up projects covering corporate cash management, business valuation, mergers and acquisitions, and advanced investment strategies.
“The goal is to build a robust library of resources that empowers both individuals and organisations to achieve financial freedom and long-term growth,” he says, demonstrating his unwavering commitment to transforming Nigeria’s financial literacy landscape one step at a time.
