Bvndle Loyalty Limited, an investee company of VFD Group has reiterated its commitment to reimagine customer appreciation and brand loyalty in Africa.

To do this, the firm is set to launch Bvndle Rewards Festival, a two-day festival will bring together over 5,000 attendees and more than 70 global and regional speakers across business, technology, lifestyle, and culture.

The festival, slated for November 14–15, 2025, in Lagos, aims to spark a robust exchange of ideas, creativity, and community, united by one core theme: loyalty that goes beyond transactions.

Described as a “movement in technicolour,” the first-of-its-kind festival will be a playground of immersive brand activations, powerful storytelling, giveaways, thought leadership, live performances, customer appreciation awards, and a high-energy closing concert. All designed to spotlight and celebrate the bond between brands and the customers who believe in them.

Managing Director of Bvndle Loyalty Limited, Ikechukwu Nwaguru, said, “Loyalty is not a metric, it’s a relationship. In an era where brand trust is becoming harder to earn and even harder to retain, the Bvndle Rewards Festival offers something unique for brands and their customers. We’re creating a world-class experience that puts the spotlight on those relationships, the customers who keep showing up, the brands that consistently deliver, and the communities that turn everyday engagement into something meaningful.

“This is more than an event; it is a bold movement. It’s our way of saying, ‘we see you, and we celebrate your loyalty in full colour.”

The festival will create opportunities for brands to engage with high-value audiences in bold new ways and a chance to be recognised and rewarded not just as buyers, but as believers for customers.