Girl child advocate, Chidinma, becomes Molped brand ambassador

Newest entrant into the feminine hygiene care market, Molped, has announced that girl child advocate and entertainer, Chidinma Ekile a.k.a Ms. Kedike would be its first ever brand ambassador and social media influencer in Nigeria.

Hayat Kimya, makers of the popular Molfix baby range and the new Molped said the new signee would work with the brand in exciting ways this year. Chidinma Ekile, popularly known by her stage name Chidinma, is a Nigerian singer and songwriter. Speaking with The Guardian after her unveiling this week in Lagos, she said: “Nigerian consumers especially myself have mostly being dissatisfied with the sanitary pad brands available for purchase here with adverse reactions ranging from itchiness, to heat irritations and most especially, leakages. It was interesting to be approached by Hayat Kimya, a brand known for making exceptionally good products, from their diapers to everyday toiletries. It will be great not to worry about leakages when performing on stage.”

“I think Molped and my brand fit so well, we have so much in common and I’m here to represent millions of girls. I have tried it and I know it is superb and what every young girl needs.”

Launching in two variants, Ultra Soft and Maxi Thick with side wings across multiple pack sizes, Marketing Manager, Roseline Abaraonye said, “Every girl has her PMS issues, a bad pad shouldn’t be one of them.

Managing Director Hakan Misri said: “We’re delighted to announce our partnership with Ms. Ekile as she captures the beauty, strength, modernity and boldness of every woman that our brand recognizes. This move encapsulates the brand’s emphasis on high performance, whether it’s our product or the people that represent our brand, we want the best of the best.

The company also launched training pants for active babies and for mothers seeking convenience, as well as offering their babies more freedom to explore and potty train. Misri said their aim with the training pants is to continue to ensure a Happy Today, Happy Tomorrow for mothers and their babies and for Molped, to give her one less thing to worry about when she is on her period.

The day came to a befitting end with a dinner celebration compered by Teju Baby Face and Zainab Balogun, which hosted over 600 attendees including the company’s global Vice Presidents Directors and others.

Also present at the event were Osas Ighodalo, Idia Aisien, Kaylah Oniwo, Ink Eze and Powede Awujo, and Timaya.