In the evolving world of fashion, women are showing off their creative side and stepping up their game. One of such women is Tolani Fetepigi, the brain behind TF_ Styling in Ontario, Canada. Tolani has an amazing talent for matching her clients’ wardrobes to suit their lifestyle and personality. In this interview with GERALDINE AKUTU, she shares her passion for fashion styling and more.
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Would like to know how you got to working as a creative fashion stylist?
I’ve always been passionate about fashion, ever since I was a child. My favourite end-of-the-school-year activity was “fashion parade”. I would always match my dad’s cap to his outfits and randomly stand in front of the mirror from around age 8, trying to tie my mum’s gele. This continued through secondary school and university, when I would style friends for parties and occasions. I always knew I had a passion for fashion, and attending a course at the London School of Fashion was the experience that really opened my eyes to the creative side of fashion, and I realised this was what got my creative juices flowing.

Have you always wanted to work in fashion?
While I didn’t always know I wanted to work in fashion specifically, I’ve always been drawn to creativity and self-expression. Back in the day, people didn’t really see prospects in the possibility of building a career in fashion but now, I’m excited to be part of an industry that allows me to express myself creatively while helping others do the same. Fashion is constantly evolving, and I love being part of that dynamic environment. My first official role was styling a 40th birthday photoshoot, this taught me the importance of teamwork and attention to detail. I’ve worked with various clients, and this has helped refine Tf_styling’s unique offering and aesthetic. Today, I’m focused on innovative ways to express style while being mindful of our clients’ individuality. I’m excited about what’s next and look forward to continuing to push the boundaries of fashion styling.

What exactly does your job entail?
I create visually appealing looks by selecting and coordinating clothing, accessories, and hairstyles for various clients. My primary role is to help individuals present themselves in the best possible way through fashion.

What is a typical working day like for you?
There is no single day that looks the same but a typical day often starts with reviewing fashion trends, fashion blogs, or social media to stay up-to-date and draw inspiration for clients and upcoming projects an then I could have In-person or virtual consultation meetings with clients to discuss their style needs, preferences, or event requirements and agree a theme for photoshoot if applicable. If styling for a photoshoot, I would work on pulling together the “team”. (select and liaise with photographers, makeup artists, and hair stylists to create cohesive looks). Depending on the project, I could do some shopping for outfits and accessories in store or online and then start to put the looks together just to get a sense of the final look and note anything that may need tweaking before reviewing with the client. Pre-Photoshoot Prep would include a final review with the the client , makeup artist, hair stylist and photographer to ensure they are aware of the plan for the next day. On photoshoot day I work as a project manager making sure outfits and accessories are well laid out and the client is relaxed and ready to enjoy the photoshoot.
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What do you like most about your job?
What I love most about being a fashion stylist is the creative freedom and the ability to transform someone’s confidence through clothing. Every day is different, whether I’m styling for a photoshoot or for a special occasion I get to mix fashion and storytelling, crafting looks that express personality and mood. Another aspect I truly enjoy is the collaborative process. Working alongside photographers, makeup artists and hair stylists and clients to create a cohesive vision is incredibly fulfilling. I love seeing everything come together and knowing that my work helped make someone feel empowered, unique, and stylish. Lastly, staying on top of trends and continuously learning about fashion is exciting. I get to immerse myself in an ever-evolving industry, constantly pushing my creativity and inspiring others through my work.

What is the secret to becoming a successful stylist?
A successful fashion stylist will have to exhibit certain characteristics top of which would be the following-Deep Understanding of Fashion, Attention to Detail, Adaptability Problem-Solving, Client focused, Strong Network, Hard Work and Persistence. Success comes with dedication, persistence, and the ability to thrive in a competitive environment. In essence, becoming a successful fashion stylist is about mastering the balance between creativity, technical skills, and building meaningful connections in the industry.
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How do you keep up with the changing trends in fashion?
As a fashion stylist based in Ontario, Canada, there are various ways to keep up with trends, some of the sources I rely on are fashion shows, social media and influencers, publications, networking with other industry professionals, shopping and sourcing – seeing what the fashion houses and stores are stocking. These strategies not only help me stay in tune with the latest trends but also develop a sense of what trends will work best for specific clients.

Where do you see yourself five years from now?
In five years, I see myself growing both creatively and professionally as a fashion stylist. I plan to have established a strong personal brand and a diverse client base, working with high-profile clients and well-known fashion brands. I see myself expanding my expertise by collaborating on larger-scale projects, such as editorial spreads for top magazines, major red carpet events, or even styling for fashion brands. Additionally, I would love to branch into wedding styling, where I can offer personalized styling services to potential brides. Staying updated on trends and constantly evolving my skills are key priorities, and I’m excited to see how my role in the industry can expand over the next few years.

What advise would you give women who want to go into fashion styling?
Fashion styling is a competitive field, but if you truly love it, your passion will drive you forward. Make sure to constantly feed that passion by staying up-to-date on trends, attending fashion events, and immersing yourself in the fashion world. Start by styling friends and family and create a portfolio showcasing your work. Even if you’re just starting, you can highlight your creativity and eye for fashion by putting together well-curated looks. Fashion styling requires excellent organizational skills—whether it’s sourcing outfits, coordinating shoots, or working with clients, being on top of everything is key. Lastly, while it’s important to understand trends, what will set you apart as a stylist is your unique perspective. Trust your instincts, develop a signature style, and be confident in your creative choices.
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