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What it takes to be a brand, style influencer – Berbiedoll


With the advent of social media, particularly Instagram, a whole lots of new professions and callings have sprouted up, much to the delight of many seeking a new way to earn a living.

One of such new calling is brand influencing, where a particular figure promotes a brand by his/her activities. And one personality seems to be doing that very well now and smiling to the bank. Her name is Christiana Kayode better known in the entertainment sphere as Berbiedoll.

In fact, she’s taken over the landscape of brand/style influencing through her jaw-dropping Instagram page which is replete with beautiful and stunning pictures of her promoting many top-class brands. In a recent interview, she tells it all what it takes to be a brand/style influencer.


“Well, first of all, you have to have the crowd, the number is very important. To grow this crowd you have to be consistent on your social media platforms, if not, they will easily forget you. Consistency breeds connection. Also, be authentic with your contents and make sure you understand your audience, what they want etc. Keep them engaged this way you always get to explore if more people get to engage with your post, you get more followers, she said.

She added that being a brand influencer is very lucrative.

“I can stay all day in my bed and make money from just advertising,” she noted with pride.

Berbiedoll is the Chief Executive Officer of Berbie Beauty Line, a company she established in April of 2017. She was born in Lagos on April 30, 1993. She’s a native of Ondo State from Ondo West local government.


She is also a graduate of Houdegbe North America University, the Benin Republic with a Bachelor’s degree in mass communications. She’s the only daughter from a family of seven. She has four brothers with her mum and dad.

Her primary job is basically brand and style influencing for other people’s brands, ranging from hair brands, clothing brands, shoe brands and many more.

Unlike many beauty care line owners who claim to manufacture their own cosmetics, Berbiedoll actually procures hers from suppliers in the United States of America. In fact, she’s into everything that has to do with beauty, including sales of glosses, weight loss tea, contact lens, waist trainer and so on.


Berbiedoll has worked with brands like Etisalat, Highly stylish, Glo, Fabboutiique, Hairres, Cm Luxury Hair, Girly Closette, to mention a few.

She also had a brief stint as a video model and appeared in music videos like “Woju” by Kizz Daniel and “Like a Party” by Burna Boy. She did a couple of funny video skits too with Sydney Talker and Nasty Blaq.

She even at one time had her own TV show on DSTV channel 189 “Pop Central” known as “Chef Corner” with Chef Bee and Chef Jazzy.


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