Guardian Woman means business

As March 14, 2025 gradually gets close, which marks the second edition of the Guardian Woman Festival, focused on bringing women from all works of life to make impactful collaborations, this week’s column features Public Relations expert, Liz Osho. She speaks along the theme of the festival, Women Mean Business billed to hold at the Federal Palace Hotels, Victoria Island, Lagos.

With over a decade of experience in, public relations Marketing Communication, Market Research, Investor Relations and Journalism, Liz is a visionary, conceptualist and practical executor. Her ability to position organisations, brands, and individuals to tell their stories meaningfully has made her a trusted advisor to many.

Share with us your career journey?
My career journey has been an exciting blend of creativity, strategy, and a deep passion for storytelling. I’ve been fortunate to work with incredible global brands like MasterCard Foundation, Disney, Unilever, Procter & Gamble, The Bacardi Group, and LVMH. Each experience has taught me how powerful communication can be in shaping how people connect with brands and ideas. I’ve loved helping organizations and individuals tell their stories in ways that truly resonate and make an impact.

My time at the University of Birmingham laid the foundation for this path, but it’s been the real-world experiences collaborating with diverse teams and navigating complex projects that have shaped me into the leader I am today. Along the way, I’ve become a trusted advisor, guiding brands to align their communication strategies with their bigger goals. Outside of work, I’m an author, a traveler, and a content creator. I find joy in exploring new places and sharing stories that inspire others. Through every chapter of my journey, my goal has remained the same: to use the power of communication to create positive, lasting change.

What does ‘Women Mean Business’ represents for you?
For me, ‘Women Mean Business’ is a powerful reflection of how women are reshaping the business landscape. It’s about empowerment, strength, and showing up with confidence. In my experience, women bring a unique and invaluable perspective to the table one that drives change, innovation, and growth. It’s a constant reminder that women in business are not just participating; they’re leading, inspiring, and making a mark in ways that are impossible to ignore.

How can women continually stay relevant and build a successful business?
To stay relevant, I think it’s important for women to be lifelong learners. The world is always changing, and so are industries, so keeping up with new skills and knowledge is key. I also believe that networking and building relationships with others in the field whether through mentorship or collaborations—is essential. But most importantly, staying true to your vision, trusting your instincts, and embracing failure as a learning experience are crucial. Building a successful business is all about consistency, resilience, and believing in what you’re doing even when things get tough.