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Why content creators struggle to monetise their craft

By Musa Adekunle

19 December 2024   |   4:08 pm

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Founder of Grace Social Media Agency, Samuel Ijaola Oladayo has said many content creators fail to fully monetise their craft due to policy violations, reliance on comedy, or inappropriate content. Ijaola, who has worked with creators like Mark Angel, Emmanuella, and Zfancy, shared insights into the challenges of social media monetisation and how creators can…

Founder of Grace Social Media Agency, Samuel Ijaola Oladayo has said many content creators fail to fully monetise their craft due to policy violations, reliance on comedy, or inappropriate content.

Ijaola, who has worked with creators like Mark Angel, Emmanuella, and Zfancy, shared insights into the challenges of social media monetisation and how creators can unlock new opportunities.

“To maximise income across social media platforms, creators must strictly follow platform guidelines. Posting inappropriate content or violating rules can lead to account suspension or demonetisation.

READ ALSO: The visionary, Samuel Ijaola Oladayo on the digital revolution transforming African content

‘Additionally, diversifying beyond comedy is essential, as the market is oversaturated with such content,” he explained.

When asked what types of content creators should focus on, Ijaola advised pursuing content that aligns with their passions and interests.

“This not only fuels their creative drive but also ensures authenticity, which audiences value,” he said.

“Content creation is demanding but highly rewarding. With African creators gaining global recognition, the future looks promising for those who prioritise passion, consistency, and adherence to platform rules. Whether collaborating with others or exploring new niches, the opportunities in this dynamic industry are endless.”

On the question of which platform offers the best payouts, Oladayo emphasised that success depends on effort and strategy.

“Creators should experiment with TikTok, Facebook, and Instagram to identify the platform that aligns best with their content style and audience,” he said.

Grace Social Media Agency prides itself on managing Africa’s biggest YouTube channel and working with  many creators across Africa.

Ijaola recounted how his agency began its journey in 2018, reaching out to creators about Facebook monetisation, which was virtually unheard of in Nigeria at the time.

Among many emails sent, only one response came—from Mark Angel’s team. Despite initial scepticism, Ijaola said he convinced them to explore Facebook monetisation, sparking the agency’s success story.